Academic: Web databases Ebooks

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Landing Page Optimizationby Tim Ash
John Wiley & Sons, Inc. 2008; US$ 29.99
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool. more...
Tips and Tricks for Web Site Managersby Martin Kerr
Europa Publications 2000; US$ 52.00
This book acts as an invisible support team: Experts share their experiences in specific areas of site development; Includes a wealth of advice from the information community, and timely tips submitted by Web and information professionals. more...
World Wide Webby Phil Bradley
Europa Publications 2000; US$ 38.00
A practical introduction to the creation of Web pages, this title has been fully revised and expanded to include the most recent developments in HTML. more...
Sams Teach Yourself Macromedia Dreamweaver MX 2004 in 24 Hours, Adobe Readerby Betsy Bruce
Pearson Education 2006; US$ 19.99
This is the eBook version of the printed book. Dreamweaver is Macromedia�s sophisticated and powerful tool for professional Web site design and production. It is used for everything from designing home pages to full-scale commercial Web sites, and is widely acclaimed as the best, most popular Web authoring tool for professional Web developers and designers. Sams Teach Yourself Macromedia Dreamweaver MX in 24 Hours is tailored specifically for the reader who wants to fully exploit the power of a tool like Dreamweaver. The book does not dwell on Web publishing basics, but focuses more on how to use Dreamweaver to: Quickly build a dynamic Web site; Employ client-side image maps and interactive forms on a site; Design site layout with... more...
Sams Teach Yourself Macromedia ColdFusion MX in 21 Days, Adobe Readerby Charles Mohnike
Pearson Education 2006; US$ 31.99
This is the eBook version of the printed book. While most other ColdFusion books--as well as Macromedia's product documentation--play largely to those who've honed their programming concepts elsewhere, Sams Teach Yourself ColdFusion in 21 Days taps the vast market of static-page designers who are ready to take their sites to the next level. Drawing on the success of his popular ColdFusion tutorial on Wired's Webmonkey site, author Charles Mohnike provides readers with a fundamental understanding of how ColdFusion works, and then guides them through the use of ColdFusion to create their own applications quickly and easily. ColdFusion's upcoming release capitalizes on the macromedia partnership by adding direct support for Flash, allowing... more...
WebObjects Developer's Guide, Adobe Readerby Ravi Mendis
Pearson Education 2002; US$ 47.99
This is the eBook version of the printed book. WebObjects is an object-oriented Web application server that is used to generate scalable Web and Java applications from reusable templates. A product of Apple Computer, WebObjects� client list includes such Fortune 500 companies as Disney, Adobe, and the BBC. The product�s support for Java 2 Enterprise Edition and its competitive pricing are expected to expand WebObjects� growing position in the market for Web application servers, a market that is expected to grow by more than $2 billion in revenue by 2002 (Forrester Research). WebObjects Developer�s Guide is a unique, step-by-step guide for intermediate- to advanced-level developers. It uses a hands-on instructional approach to make... more...
ColdFusion MX Developer's Cookbook, Adobe Readerby Peter Freitag; Brad Leupen; Chris Reeves
Pearson Education 2003; US$ 39.99
This is the eBook version of the printed book. ColdFusion is a rapid application development tool used to create Web sites throughout the Internet. The product's ease of use and capabilities allow even inexperienced developers to rapidly produce basic Web sites. The ColdFusion MX Developer's Cookbook focuses upon teaching the use of ColdFusion's advanced features in the development of more complex Web sites -- Web sites that interact with other sites on the Internet, that are data-driven rather than static, and that are not necessarily confined to one server. Though the basics of ColdFusion are easily picked up by even novice programmers, many encounter difficulties when they attempt to master more advanced features because they... more...
The Culturally Customized Web Siteby Nitish Singh; Arun Pereira
Taylor & Francis 2005; US$ 41.95
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization-or what the authors refer to as "cultural customization". Little evidence has been accumulated to show whether international consumers... more...
Beginning Visual Basic 2005 Databasesby Thearon Willis
John Wiley & Sons, Inc. 2005; US$ 39.99
As one of the most popular programming languages in the world, Visual Basic continues to expand on the functionality and flexibility of its framework. This book explains how to use Visual Basic 2005 to write efficient database applications that can be used throughout an enterprise. With this teaching tool, you'll learn how to use queries, views, and stored procedures to efficiently access and manipulate data from your applications. You'll get a firm grasp on using ADO.NET as well as OleDb, SQL, and Oracle to access specific databases. Plus, hands-on examples and try-it-out exercises help you put your reading into practice so that with each chapter, you'll gradually build the pieces of a single application. What you will learn from this book... more...
High-Performance Web Databasesby Sanjiv Purba
CRC Press 2000; US$ 99.95
For organizations to have effective Web operations all year round, they need powerhouse databases that deliver at peak performance. This resource arms the reader with the essential techniques, from design and modelling to data conversion, performance tuning, Web access and security. more...