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Landing Page Optimization
Wiley 2008; US$ 29.99How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, ... more...
World Wide Web
Taylor and Francis 2000; US$ 39.95A practical introduction to the creation of Web pages, this title has been fully revised and expanded to include the most recent developments in HTML. As well as covering the design issues surrounding Web pages, it also includes sample HTML that can be incorporated into your pages, with worked examples. This second edition covers areas such as frames... more...
Sams Teach Yourself Macromedia Dreamweaver MX 2004 in 24 Hours, Adobe Reader
Pearson Education 2006; US$ 19.99Dreamweaver is Macromedia¿s sophisticated and powerful tool for professional Web site design and production. It is used for everything from designing home pages to full-scale commercial Web sites, and is widely acclaimed as the best, most popular Web authoring tool for professional Web developers and designers. Sams Teach Yourself Macromedia... more...
ColdFusionMX Developer's Handbook
Wiley 2006; US$ 59.99ColdFusion is an extremely powerful web-development tool. Despite its short initial learning curve, attributed to its accessible HTML-like, tag-based syntax, it provides sophisticated content-management solutions for large-scale enterprises. This has never been truer than it is now, since the release of ColdFusion MX. To take advantage of this power,... more...
Advanced Web Metrics with Google Analytics
Wiley 2010; US$ 39.99Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters... more...
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No Starch Press 2004; US$ 38.95HTML, CSS, and JavaScript are the three basic languages that web programmers use to build functional, attractive, and interactive web sites. This complete reference covers all three languages? elements and addresses the issues of syntax and functionality, compatibility with other elements, and cross-browser compatibility. This is a perfect desk reference... more...
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Springer 2008; US$ 69.99Service-oriented computing has become one of the predominant factors in IT research and development efforts over the last few years. In spite of several standardization efforts that advanced from research labs into industrial-strength technologies and tools, there is still much human effort required in the process of finding and executing Web services.... more...
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