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  • Talent Is Not Enoughby Shel Perkins

    Pearson Education 2010; US$ 31.99

    This is the eBook version of the printed book. The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:   • How to... more...

  • Design Manualby David Whitbread

    University of NSW Press 2009; US$ 54.00

    The Design Manual is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, and planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen, and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques, and more. The production section discusses layout and typography for print and screen,... more...

  • Advertising by Designby Robin Landa

    John Wiley & Sons, Inc. 2010; US$ 60.00

    Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along... more...

  • The Visionary Packageby Herbert M. Meyers; Richard Gerstman

    Palgrave Macmillan Ltd. 2004; US$ 39.00

    The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity. more...

  • The Complete Manual of Typographyby Jim Felici

    Pearson Education 2011; US$ 39.99

    This is the eBook version of the printed book. Beautifully designed and richly illustrated The Complete Manual of Typography, Second Edition, is the fully updated version of THE seminal book on typography by Jim Felici. This book is about how type should look and how to make it look that way – in other words, how to set type like a professional. It explains in practical terms how to use today’s digital tools to achieve the secret of good design: well set type. An essential reference for anyone who works with type: designers, print production professionals, and corporate communications managers can go to straight to the index to find focused answers to specific questions, while educators and students can read it as a text book... more...

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