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  • Psychological Ownership and the Organizational Contextby Jon L. Pierce; Iiro Jussila

    Edward Elgar Publishing 2011; US$ 40.00

    Psychological ownership as a phenomenon and construct attracts an increasing number of scholars in a variety of fields. This volume presents a comprehensive and up-to-date review of the psychological ownership literature with particular attention paid to the theory, research evidence, and comments on managerial applications. The authors address key elements that examine an employee's ownership feelings for his or her employing organization. The chapters address, among others, the following themes: the meaning of psychological ownership, the genesis of ownership feelings, the experiences and paths down which people travel that give rise to experiences of ownership, and the consequences (the personal and work outcomes) that stem from the... more...

  • Facebook Marketing For Dummiesby John Haydon; Paul Dunay; Richard Krueger

    John Wiley & Sons 2012; US$ 24.99

    Create a successful marketing campaign on Facebook with this updated guide With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook. Boasts new and updated content for developing a successful Facebook marketing... more...

  • Innovative Management Accountingby Maria Barbera; Jane Baxter; William Birkett

    University of NSW Press 2000; US$ 7.25

    Innovative Management Accounting documents innovations at the cutting edge of contemporary Australian management accounting practice. These innovations are directed towards finding ways to do more with less resources, while responding creatively to existing business problems and contributing to the value-adding potential of organisations in constructive and imaginative ways. more...

  • Key Performance Indicators (KPI)by David Parmenter

    John Wiley & Sons, Inc. 2010; US$ 49.95

    An in-depth look at how to create and use key performance indicators (KPIs), from the King of KPIs – now updated and expanded! By exploring measures that have transformed businesses, David Parmenter has developed a methodology that is breathtaking in its simplicity and yet profound in its impact. Now in an updated and expanded Second Edition, Key Performance Indicators is a proactive guide representing a significant shift in the way KPIs are developed and used, with an abundance of implementation tools, including: The four foundation stones that lead the development and use of KPIs A 12-step model for developing and using KPIs with guidelines A KPI resource kit including worksheets, workshop programs, and questionnaires A new... more...

  • The Idea Writersby Teressa Iezzi

    Palgrave Macmillan 2010; US$ 9.99

    The Idea Writers guides both new and experienced copywriters through the process of creating compelling brand content and experiences that sell. more...

  • 30 Minutes ... To Boost Your Communication Skillsby Elizabeth Tierney

    Kogan Page 1997; US$ 3.95

    Do you ever get tongue-tied? Want to get your opinion across? Need to write an important business letter? Brush up your written and spoken communication in just 30 minutes with this handy pocket book. more...

  • Handbook of Research in International Human Research Managementby G.K. Stahl; I. Bjorkman

    Edward Elgar Publishing 2006; US$ 60.00

    In providing an insightful overview of a wide range of global human resource issues facing MNCs, this pathbreaking Handbook highlights emergent topics and new research findings that could shape the field of future IHRM research. Theoretical discussion of the variables and processes that affect IHRM policies and practices is provided by renowned contributors with widely differing academic backgrounds, paradigmatic orientations, and theoretical and methodological approaches. more...

  • Launching New Products and Servicesby Rodney Overton

    Martin Books 2007; US$ 24.95

    This book is a must for anybody involved in, or about to become involved in, launching new products and services to the market place. It is easily understood, and provides a wide and extensive range of information dealing with critical issues involved in launching new products. Contents include: Planning Strategic management Registrations or expressions of interest Rating your product Financing your new product How much money will I need...? A budget, Basic record keeping Attracting venture capital Product development Are these issues pertinent ... A launch - issues to address How will we market our new product? Marketing What is marketing?, Market research What is a market?, Marketing questions What business... more...