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  • The Clock That Had No Handsby Herbert Kaufman

    The Floating Press 1908; US$ 5.99

    Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. more...

  • Pan-Asian Integrationby Joseph F. Francois; Ganeshan Wignaraja; Pradumna Bickram Rana

    Palgrave Macmillan 2009; US$ 130.00

    This book examines the economic, political and institutional dimensions of pan-Asian integration. With little progress made in the Doha Round, there is heightened interest in deeper regional integration in Asia. The book explores regional patterns of trade and investment and the potential for deeper integration. more...

  • Strategic Marketingby Graeme Drummond; John Ensor; Ruth Ashford

    Taylor and Francis 2013; US$ 39.95

    The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures... more...

  • Trade Facilitation and Regional Cooperation in Asiaby Douglas H. Brooks; Susan F. Stone

    Edward Elgar Publishing 2010; US$ 40.00

    This timely book collects empirical analyses and case studies to clarify issues and draw policy recommendations for facilitating greater regional trade through increased cooperation. more...

  • CIM Coursebook 06/07 Marketing Research and Informationby Matthew Housden

    Taylor and Francis 2013; US$ 39.95

    Elsevier/Butterworth-Heinemann?s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you... more...

  • CIM Coursebook Marketing Fundamentals 07/08by Frank Withey; Geoff Lancaster

    Taylor and Francis 2013; US$ 37.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM... more...

  • Recruiting, Retaining and Releasing Peopleby Adrian Mackay

    Taylor and Francis 2013; US$ 54.95

    The greater part of an HR budget is spent on recruitment and retaining good people is key to a company's success. This book contains essential and up-to-date material around recruitment and retention including those issues that are currently pressing on companies with regard to flexibilty, returning to work, coaching and skills shortages. The problems... more...

  • Der Markteintritt in Chinaby Benjamin Höhner

    Diplomica Verlag 2007; US$ 36.37

    Die Internationalisierung ihrer Geschäftsbereiche ist eine der wichtigsten Aufgaben, vor die sich Unternehmungen heutzutage gestellt sehen. Die bisweilen als bedrohlich wahrgenommene Globalisierung der Wirtschaft setzt die Unternehmungen zunehmend unter Zugzwang. Insbesondere Unternehmen, deren Kernmärkte mehr oder weniger saturiert sind, sehen sich... more...

  • Die Reform der chinesischen Eisenbahnby Eike A Langenberg

    Diplomica Verlag 2007; US$ 36.37

    In China sind gegenwärtig intensive Bestrebungen im Gange, das monolithisch strukturierte Eisenbahnwesen neu zu organisieren. Ausgelöst durch den steigenden Bezuschussungsbedarf des "klassischen Defizitträgers" Eisenbahn und die Mittelknappheit öffentlicher Kassen werden traditionell von der chinesischen Regierung ausgefüllte Schienentransportleistungen... more...

  • Internationale Einführung von Produktinnovationenby Stefan Sedlmaier

    Diplomica Verlag 2009; US$ 25.35

    Die vorliegende Studie kann und will keine allumfassende Darstellung der internationalen Markteinführung von Neuprodukten leisten. Vielmehr beleuchtet sie Erscheinungsformen der grenzüberschreitenden Einführung von Produktinnovationen und diskutiert wesentliche Erfolgspotenziale, Problemfelder und Lösungsansätze aus produktorientierter Perspektive.... more...