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The Clock That Had No Hands
The Floating Press 1908; US$ 5.99Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. more...
Pan-Asian Integration
Palgrave Macmillan 2009; US$ 130.00This book examines the economic, political and institutional dimensions of pan-Asian integration. With little progress made in the Doha Round, there is heightened interest in deeper regional integration in Asia. The book explores regional patterns of trade and investment and the potential for deeper integration. more...
Strategic Marketing
Taylor and Francis 2013; US$ 39.95The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures... more...
Trade Facilitation and Regional Cooperation in Asia
Edward Elgar Publishing 2010; US$ 40.00This timely book collects empirical analyses and case studies to clarify issues and draw policy recommendations for facilitating greater regional trade through increased cooperation. more...
CIM Coursebook 06/07 Marketing Research and Information
Taylor and Francis 2013; US$ 39.95Elsevier/Butterworth-Heinemann?s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you... more...
CIM Coursebook Marketing Fundamentals 07/08
Taylor and Francis 2013; US$ 37.95BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM... more...
Recruiting, Retaining and Releasing People
Taylor and Francis 2013; US$ 54.95The greater part of an HR budget is spent on recruitment and retaining good people is key to a company's success. This book contains essential and up-to-date material around recruitment and retention including those issues that are currently pressing on companies with regard to flexibilty, returning to work, coaching and skills shortages. The problems... more...
Der Markteintritt in China
Diplomica Verlag 2007; US$ 36.37Die Internationalisierung ihrer Geschäftsbereiche ist eine der wichtigsten Aufgaben, vor die sich Unternehmungen heutzutage gestellt sehen. Die bisweilen als bedrohlich wahrgenommene Globalisierung der Wirtschaft setzt die Unternehmungen zunehmend unter Zugzwang. Insbesondere Unternehmen, deren Kernmärkte mehr oder weniger saturiert sind, sehen sich... more...
Die Reform der chinesischen Eisenbahn
Diplomica Verlag 2007; US$ 36.37In China sind gegenwärtig intensive Bestrebungen im Gange, das monolithisch strukturierte Eisenbahnwesen neu zu organisieren. Ausgelöst durch den steigenden Bezuschussungsbedarf des "klassischen Defizitträgers" Eisenbahn und die Mittelknappheit öffentlicher Kassen werden traditionell von der chinesischen Regierung ausgefüllte Schienentransportleistungen... more...
Internationale Einführung von Produktinnovationen
Diplomica Verlag 2009; US$ 25.35Die vorliegende Studie kann und will keine allumfassende Darstellung der internationalen Markteinführung von Neuprodukten leisten. Vielmehr beleuchtet sie Erscheinungsformen der grenzüberschreitenden Einführung von Produktinnovationen und diskutiert wesentliche Erfolgspotenziale, Problemfelder und Lösungsansätze aus produktorientierter Perspektive.... more...









