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20th Anniversary special issue - updates on key articles from previous volumes
Emerald Group Publishing Limited 2003; US$ 199.00
Active Consumer
Taylor and Francis 2002; US$ 200.00The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be... more...
Angebots- und Projektkalkulation
Springer 2007; US$ 59.95Der Autor erläutert Methoden, die zur Risikominimierung beitragen. Insbesondere das Risiko durch zu hoch angesetzte Kalkulationen Aufträge oder durch zu niedrige Geld, zu verlieren. Detailliert beschreibt er in der 3., aktualisierten Auflage verfügbare Varianten der Angebots- und Projektkalkulation und deren Grenzen und zeigt, wie exakt diese Verfahren... more...
Awakening
John Hunt Publishing 2010; US$ 9.99This is a book of our time. We have spent the last decades collecting the cars, the house, the image, and now we are reaching for whats next. We numb our worlds with wall to wall TV and an endless busyness that exhausts and shadows who we really are. When we stop, we long to maintain the stillness and enjoyment that we find. We are asleep. The world... more...
Bedürfnis, Bedarf und kaufkraftgestützte Kreditnachfrage für Konsum und Investition: Volkswirtschaftliche Entwicklung aus einer anderen Perspektive
Diplomica Verlag 2012; US$ 38.19Hauptbeschreibung Die wissenschaftliche Ausarbeitung dieser Arbeit beschäftigt sich mit den Sozialbedürfnissen des Individuums auf der einen, mit der betriebs- und volkswirtschaftlichen Bedeutung auf der anderen Seite. Dabei soll untersucht werden, warum Kredite aufgenommen werden, obwohl dies immer zu einer Verteuerung der begehrten Ware führt.... more...
Beyond Success
McGraw-Hill 2007; US$ 27.95Provides best practices for investing, philanthropy, and raising children with wealth. This title features the insights of leaders and wealth advisors such as Bill Gates, Sr, Lex Wexner, John Whitehead, and many others, as well as leading wealth advisors at New York Life, Goldman, and JP Morgan.. more...
Brands and Branding
Economist Books 2003; US$ 32.00Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits... more...
Buying into Fair Trade
NYU Press 2013; US$ 65.00Stamped on products from coffee to handicrafts, the term “fair trade” has quickly become one of today’s most seductive consumer buzzwords. Purportedly created through fair labor practices, or in ways that are environmentally sustainable, fair-trade products give buyers peace of mind in knowing that, in theory, how they shop can help... more...
Child and teen consumption
Emerald Group Publishing Limited 2007; US$ 199.00This e-book of Society and Business Review, composed of five papers, combines empirically grounded studies as well as more theoretically-oriented discussions, with the specific intent of addressing ethical stakes, managerial problems and profound contradictions involved with promoting child and teen consumption in Western societies. Each article sheds... more...
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