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Erfolgreiches Marketing für die Arztpraxis: Verständlich - zielgerichtet - leicht umsetzbar (Edition Ärztewoche) (German Edition)
Springer 2010; US$ 31.99Marketing steigert die Zufriedenheit Ihrer Patienten und stärkt die Bindung. Prägnant und übersichtlich schildert die Autorin das erforderliche Know-how für den gelungenen Marketingprozess. Anhand von Praxis- und Fallbeispielen aus dem Beratungsalltag macht sie verständlich wie Praxismarketing funktioniert. Plus: Methoden und Instrumente, um sich im... more...
Bureaucracy and Public Administration
ABD Publishers 2009; US$ 35.00The impact of the bureaucracy and public administration, however riddled with contentious opinion on its efficacy, cannot be denied in its giving shape to a rational mode of social orgnisation. The present book attempts to rationalise for the readers the principles and concepts that define public administration and the bureaucracy, with a special focus... more...
Autonomy and Control of State Agencies
Palgrave Macmillan 2010; US$ 105.00By comparing the autonomy, control and internal management of public organizations, this book show how New Public Management doctrines work out in three small European states with different politico-administrative regimes. Using survey data on 226 state agencies, hypotheses drawing on organization theory and neo-institutional schools are tested. more...
Reform Processes and Policy Change
Springer 2010; US$ 129.99George Tsebelis' veto players approach has become a prominent theory to analyze various research questions in political science. Studies that apply veto player theory deal with the impact of institutions and partisan preferences of legislative activity and policy outcomes. It is used to measure the degree of policy change and, thus, reform capacity... more...
Politiques et management publics
Presses de l''niversite du Quebec 1997; US$ 24.00Face à la globalisation des marchés, à l'utilisation massive des technologies de l'information et aux crises budgétaires, les gouvernements ont vu fondre leur marge de manouvre et la confiance des citoyens. Quel impact entraîneront les réformes radicales des administrations publiques sur le service à la clientèle,... more...
La gestion intégrée par résultats
Presses de l''niversite du Quebec 2008; US$ 39.00Les réformes gouvernementales qui ont cours présentement en Occident imposent aux administrateurs publics de nouvelles exigences. Parmi celles-ci, on peut noter la qualité des services aux citoyens, la transparence des pratiques de gestion, le renforcement de l'imputabilité des gestionnaires, la reddition de comptes devant les... more...
Cutting Red Tape; Why Is Administrative Simplification So Complicated?
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Comparative E-Government
Springer 2010; US$ 219.99"Comparative E-Government" examines the impact of information and communication technology (ICT) on governments throughout the world. It focuses on the adoption of e-government both by comparing different countries, and by focusing on individual countries and the success and challenges that they have faced. With 32 chapters from leading e-government... more...
Reading and Writing Public Documents
John Benjamins Publishing Company 2001; US$ 102.00Governments communicate with the public through all kinds of documents: forms, brochures, letters, policy papers, and so on. These public documents have an important role in any democracy and their design very much affects the efficiency with which governments can perform their tasks. Document designers, linguists and other communication experts in... more...
Ideology, Strategy and Party Change
Cambridge University Press 1987; US$ 55.00A comparative assessment of the impact of election pledges on government action. more...
