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Focus on Malaysia
Emerald Group Publishing Limited 2012; US$ 199.00This ebook focuses on Malaysia and contains papers from authors in the region. The articles examine consensus rankings via multicriteria decision making, young Malaysians? chocolate brand familiarity and the effect of the brand?s country of origin on consumer consumption levels, the impact of religious sensitivity on brand trust the future of a low... more...
Wirtschaftsfaktor Spiritualität und Tourismus
Erich Schmidt Verlag 2012; US$ 55.48Hauptbeschreibung Gerade im Tourismus sind die wirtschaftlichen Perspektiven, die sich durch Pilgerreisen, religiöse Feste und kulturelle Ereignisse eröffnen, noch lange nicht ausgeschöpft. Doch zeigt sich in diesem facettenreichen Feld zugleich, wie wichtig Kooperation und der Fokus auf den spirituellen Kern eines Angebotes sind, um nicht zu beliebig... more...
Kultursponsoring, Museumsmarketing, Kulturtourismus
Springer 2008; US$ 31.99Digital Preservation Technology for Cultural Heritage
Springer 2012; US$ 159.99Cultural tourism: Case study Portugal
Diplomica Verlag 2012; US$ 49.12Hauptbeschreibung Cultural tourism is nowadays considered the fastest growing market in tourism. The research was obtained to gain further insight about cultural tourists. The study explored cultural tourists in Portugal through investigating the profile, motivation and level of interest of cultural tourists, in the specific case of Silves. Silves... more...
Water Policy, Tourism, and Recreation
Taylor and Francis 2012; US$ 115.00This book explores the complicated interrelationships between freshwater resources and tourism and recreation. The focus is on Australia, but comparisons with the experience of other countries are also made throughout. Yet Australia has been at the forefront of conflicts over drought and water use, particularly for irrigated agriculture, as well as... more...
Die politische Rolle des FDGB-Feriendienstes in der DDR.
Duncker & Humblot 2011; US$ 36.96Hauptbeschreibung Thomas Schaufuß erläutert die politischen Innen- und Außenansichten des FDGB-Feriendienstes der DDR, vergleicht den Feriendienst mit dem KdF und deckt die bisher unbekannten Hintergründe und politischen Verflechtungen im System des SED-Staates auf. Als Fallbeispiel analysiert er das prestigeträchtige FDGB-Erholungsheim "Am Fichtelberg".... more...
Building Tourism Knowledge through Quantitative Analysis
Emerald Group Publishing Limited 2012; US$ 199.00This ebook is dedicated to the significant contribution made by Josef Mazanec to tourism research and knowledge throughout his academic career. It offers a cross-section of areas where significant progress has been observed, and areas where more work is required to advance knowledge and decision-making quality in tourism. We also offer some insights... more...









