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Psychologie der Markenführung
Franz Vahlen 2012; US$ 65.01Hauptbeschreibung Für die Entwicklung langfristig erfolgreicher Markenstrategien sind Kenntnisse der psychologischen Wirkungen des Markenmanagements unverzichtbar. Dieser Sammelband bündelt erstmalig interdisziplinäre Beiträge von Top-Experten aus dem Bereich des Marketing und der Wirtschaftspsychologie. Wissenschaftlich fundiert und praxisrelevant... more...
Die Einflussfaktoren der Markenbewertung im Sport
Springer 2012; US$ 54.99Strategie und Technik der Markenführung
Franz Vahlen 2012; US$ 47.38Hauptbeschreibung Vorteile - Das Standardwerk der Markenführung - Ausgezeichnet mit dem Best Textbook Award und dem Georg-Bergler-Preis der GfK und des Fachverlags Handelsblatt Zitat/Testimonial Mit diesem Buch ist Esch in der Schwemme von Marken-Büchern ein Volltreffer gelungen." Prof. Dr. Hermann Diller, Universität Erlangen-Nürnberg "Mit diesem... more...
Understanding Organization as Process
Taylor and Francis 2007; US$ 49.95Organization takes place in a tangled world, intermeshed by changing markets, products, standards, technologies, institutions and social groups. Coming to grips with the complexity and fluidity of organization and management is a persistent problem for scholars and practitioners alike, which is why process issues have received renewed interest in... more...
Job Aides For Everyone
HRD Press 2004; US$ 24.95Your new trainers dont know how to properly operate the VCR and monitor . . . your employees dont know how to use a preferred conference call vendor . . . your middle managers fail to consistently report their employees overtime. Tired of explaining things over and over? Save time, frustration and moneyand improve performanceby... more...
Partnerships
The Policy Press 2008; US$ 99.00How did partnerships come to emerge almost everywhere and at almost the same time? What is the inner logic of partnerships? And at what point does that logic begin to break down? This book improves our understanding of the shifting ground on which partnerships and agreements must be reached in today's hyper-complex society. more...
Studying Differences between Organizations
Emerald Group Publishing Limited 2009; US$ 124.95This volume is motivated by key questions and challenges associated with reviving and developing a comparative perspective. One organizing theme of the volume is to present comparative analysis as a means to explain and describe organizational heterogeneity, at varying levels and contexts. While much empirical work looks for the sources of homogeneity... more...
Autopoiesis in Organization Theory and Practice
Emerald Group Publishing Limited 2009; US$ 134.95Autopoiesis in Organization Theory and Practice considers the potential of autopoiesis theory to provide a new unifying framework for the study of organizations as systems and of organizational phenomena as emergent phenomena. The papers in this volume integrate open systems theory with the pioneering work of Maturana and Varela (1980, 1992) on autopoiesis... more...
Connecting Inner Power with Global Change
SAGE India 2009; US$ 24.95The power to change things lies within us. Presented in this book is a theory of how shifts in the self can have profound shifts in corporations, markets, systems, and the world. As Gandhi said: Be the change you wish to see in the world. But the elaboration of how this is true may remain a mystery for many. The theory of organization introduced... more...









