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Die Relevanz der Markenarchitektur für das Employer Branding
Springer 2013; US$ 49.99Seit die Employer Brand in den 1990er Jahren im wissenschaftlichen Diskurs angekommen ist, wird der mit dem arbeitgeberbezogenen Einsatz einer Marke verbundene Managementprozess hauptsächlich als Facette des Corporate Brandings diskutiert. Eine der wertvollsten Unternehmensressourcen tritt bislang jedoch kaum in Erscheinung: das Markenportfolio.... more...
Anonymous Agencies, Backstreet Businesses, and Covert Collectives
Stanford University Press 2013; US$ 55.00Many of today's organizations "live in public"; they devote extensive resources to branding, catching the public eye, and capitalizing on the age of transparency. But, at the same time, a growing number of companies and other collectives are flying under the radar, concealing their identities and activities. This book offers a framework for thinking... more...
Strategie und Technik der Markenführung
Franz Vahlen 2012; US$ 46.74Hauptbeschreibung Vorteile - Das Standardwerk der Markenführung - Ausgezeichnet mit dem Best Textbook Award und dem Georg-Bergler-Preis der GfK und des Fachverlags Handelsblatt Zitat/Testimonial Mit diesem Buch ist Esch in der Schwemme von Marken-Büchern ein Volltreffer gelungen." Prof. Dr. Hermann Diller, Universität Erlangen-Nürnberg "Mit diesem... more...
Interpreting the Maternal Organization
Taylor and Francis 2012; US$ 200.00Over the past ten to fifteen years there has been an increasing interest in emotion in organizations, in diversity, ethics, care and the ubiquitous pursuit of quality. These concerns, however, have consistently been reduced to issues of management and regulation. There is now a growing need to confront issues related to the dehumanization of organizations.... more...
Prozessorientierung in der Unternehmensorganisation
Springer 2012; US$ 54.99?Die Diskussion in der Organisationstheorie und -praxis rankt sich wiederkehrend um die These, dass sich die Organisation von Unternehmen stärker an deren Geschäftsprozessen ausrichten sollte. Mit Hilfe einer branchenübergreifenden Fokusgruppenstudie analysiert Thomas Liebert den Stand der Prozessorientierung deutscher Industrieunternehmen.... more...
Organisationstheorie
Springer 2012; US$ 23.99Die Einführung in die Organisationstheorie gibt einen Überblick über die zentralen Themen der Organisationsforschung: Motivation und Karriere, Unternehmenskultur, Macht, Strukturen, Prozesse, Institutionelle Einbettung, Gestaltung von Veränderungen, evolutionärer Wandel und der Einsatz von Informations- und Kommunikationstechnologie.... more...
Authority and Autonomy
Palgrave Macmillan 2012; US$ 104.00Offers a detailed and entertaining analysis of the daily interactions between managers and employees in creative knowledge intensive organizations. Based on vivid examples, the book shows how both managers and employees entertain contradictory understandings of their mutual commitment. more...
Understanding Psychological Bonds between Individuals and Organizations
Palgrave Macmillan 2012; US$ 95.00In Understanding Psychological Bonds between Individuals and Organizations the author integrates different theoretical perspectives on how individuals form deep, meaningful, and self-defining relationships with their employing organization and proposes a novel and comprehensive take on key triggers and processes associated with such relationships. more...
Basics of Licensing: Licensee Edition
Kent Press 2012; US$ 24.99The second volume of the Basics of Licensing series, this book expands on the various licensing topics examined in the first, but from the contrasting perspective of the licensor or property owner. It provides a comprehensive overview of the unique considerations and steps a licensee should take in securing a license, developing a licensed product,... more...
Psychologie der Markenführung
Franz Vahlen 2012; US$ 64.12Hauptbeschreibung Für die Entwicklung langfristig erfolgreicher Markenstrategien sind Kenntnisse der psychologischen Wirkungen des Markenmanagements unverzichtbar. Dieser Sammelband bündelt erstmalig interdisziplinäre Beiträge von Top-Experten aus dem Bereich des Marketing und der Wirtschaftspsychologie. Wissenschaftlich fundiert und praxisrelevant... more...
