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Fundraising im Hochschulbereich
Diplomica Verlag 2009; US$ 57.16Die vorliegende Studie untersucht die Anforderungen und Prozesse im Fundraising deutscher Hochschulen, besonders unter Berücksichtigung des Customer Relationship Management (CRM)-Gedankens. Die Ergebnisse dienen als Grundlage für die Spezifikation eines Fundraising-Moduls in einem mittelständischen Softwareunternehmen, das die Erweiterung einer bestehenden... more...
Hochschul-Fundraising
Campus Verlag 2008; US$ 30.18Hauptbeschreibung Fundraising, das Einwerben von privaten Fördermitteln, ist für Hochschulen heute überlebenswichtig. Spitzenleistungen lassen sich nicht allein durch staatliche Gelder finanzieren. Häufig aber fehlt es am Know-how für ein systematisches Fundraising. Marita Haibach erläutert Schritt für Schritt den Weg zur erfolgreichen Akquise von... more...
Intelligent Giving
RAND Corporation 2002; US$ 9.95Provides an intellectual framework for guiding prospective major donors in giving more effectively to higher education.Although most major gifts are profoundly motivated by charitable intentions, the noble impulse to give to higher education can quickly generate complicated choices. Which school? Which program? Under what terms or conditions? Even... more...
Making the Case for Leadership
Rowman & Littlefield Publishers 2011; US$ 44.99Strong higher education advancement leadership is more important today than ever. The success of advancement and development offices rests largely on the shoulders of chief advancement officers. Through groundbreaking research, this book identifies details and themes of leadership along with theoretical and practical implications important to a... more...
Development for Academic Leaders
Wiley 2012; US$ 40.00Fundraising is an increasingly important responsibility for academic leaders, from department chairs to deans and on up into the executive ranks in higher education. In this concise, practical guide, Penelepe Hunt (professional fundraiser, teacher, management consultant, and executive coach) shows the vital role that academic leaders play in raising... more...
Easy Step by Step Guide to Fundraising for your School
Rowmark 2005; US$ 19.99In this guide: How to organise yourself for effective fundraising How to research and identify potential funders How to approach trusts and foundations, businesses and the rich and famous How to research and write an Appeal How to cold call businesses for funding How to get a commitment face to face How to approach the media... more...
Leading the Campaign
Rowman & Littlefield Publishers 2010; US$ 43.99This book discusses fundamental campaign principles, but is not a how-to guide. Rather, its emphasis lies on the strategic decisions that a campaign requires and on campaign leadership. more...
Grant Seeking in Higher Education
Wiley 2012; US$ 35.00Grant funding has become increasingly crucial to universities and university faculty, even as government and private funding reductions and increased application pools result in a more and more competitive environment. Securing the funding which is available is not a simple process, and institutional support for faculty who seek grants is uneven, where... more...
Fundraising Strategies for Community Colleges
Stylus Publishing 2012; US$ 28.99Fundraising Strategies for Community Colleges is a hands-on, step-by-step guide to building a million-dollar-a-year development office. Community colleges educate nearly half the undergraduates in America yet receive as little as two percent of all gifts to higher education. Private philanthropy is now essential to the mission of community colleges.... more...
New Strategies for Educational Fund Raising
Rowman & Littlefield Publishers 2002; US$ 64.99In this sequel to his highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of 'principal gifts' and 'benchmarking.' They adapt strategies from Worth's earlier book and introduce many new ones to meet current challenges... more...









