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Philanthropists in Higher Educationby Gregory Cascione
Routledge 2003; US$ 176.00Why people give to higher education and the role of religion in that philanthropy. more...
Intelligent Givingby Jonathan P. Caulkins; Jay Cole; Melissa Hardoby; Donna Keyser
RAND Corporation 2002; US$ 9.95Provides an intellectual framework for guiding prospective major donors in giving more effectively to higher education.Although most major gifts are profoundly motivated by charitable intentions, the noble impulse to give to higher education can quickly generate complicated choices. Which school? Which program? Under what terms or conditions? Even very talented people who have enjoyed exceptionally successful careers in business and other fields can become disoriented by academe's idiosyncrasies. This book provides an intellectual framework for guiding prospective major donors in giving more effectively to higher education. It supplies some insight into the higher education sector, donor opportunities, the development process, and how... more...
Easy Step by Step Guide to Fundraising for your Schoolby Pauline Rowson
Rowmark 2005; US$ 19.99In this guide: How to organise yourself for effective fundraising How to research and identify potential funders How to approach trusts and foundations, businesses and the rich and famous How to research and write an Appeal How to cold call businesses for funding How to get a commitment face to face How to approach the media and raise your school's profile more...
Leading the Campaignby Michael Worth
Rowman & Littlefield Publishing Group, Inc. 2010; US$ 43.99This book discusses fundamental campaign principles, but is not a how-to guide. Rather, its emphasis lies on the strategic decisions that a campaign requires and on campaign leadership. more...
Fundraising im Hochschulbereichby Benjamin J. Waldhart
Diplomica Verlag 2009; US$ 56.84Die vorliegende Studie untersucht die Anforderungen und Prozesse im Fundraising deutscher Hochschulen, besonders unter Berücksichtigung des Customer Relationship Management (CRM)-Gedankens. Die Ergebnisse dienen als Grundlage für die Spezifikation eines Fundraising-Moduls in einem mittelständischen Softwareunternehmen, das die Erweiterung einer bestehenden CRM-Branchenlösung für Alumni-Management plant. Die Forschungsfrage lautete daher: Welche Fundraising-Prozesse können an Hochschulen identifiziert werden und wie können diese anhand des CRM-Ansatzes umgesetzt werden? Aufbauend auf einer umfassenden Literaturrecherche, welche deutsche Hochschulen, Hochschulmarketing sowie Fundraising und CRM erläutert, werden die beiden Themen des Fundraisings... more...
Lessons Learnedby William G. Bowen
Princeton University Press 2010; US$ 24.95Lessons Learned gives unprecedented access to the university president's office, providing a unique set of reflections on the challenges involved in leading both research universities and liberal arts colleges. In this landmark book, William Bowen, former president of Princeton University and of the Andrew W. Mellon Foundation, and coauthor of the acclaimed best-seller The Shape of the River , takes readers behind closed faculty-room doors to discuss how today's colleges and universities serve their age-old missions. With extraordinary candor, clarity, and good humor, Bowen shares the sometimes-hard lessons he learned about working with trustees, faculty, and campus groups; building an effective administrative team; deciding when to speak... more...
Making the Case for Leadershipby Jon Derek Croteau; Zachary A. Smith; Peter A. Hayashida
Rowman & Littlefield Publishers 2011; US$ 44.99Strong higher education advancement leadership is more important today than ever. The success of advancement and development offices rests largely on the shoulders of chief advancement officers. Through groundbreaking research, this book identifies details and themes of leadership along with theoretical and practical implications important to a broad academic audience. more...
Fundraising Strategies for Community Collegesby Steve Klingaman
Stylus Publishing 2012; US$ 28.99Fundraising Strategies for Community Colleges is a hands-on, step-by-step guide to building a million-dollar-a-year development office. Community colleges educate nearly half the undergraduates in America yet receive as little as two percent of all gifts to higher education. Private philanthropy is now essential to the mission of community colleges. In order to gain a fair share, community colleges can rely on this book to deploy strategies effectively used by 4-year colleges. The author, Steve Klingaman, has raised over $40 million dollars for two-year and four-year colleges over a 25-year development career.With its emphasis on planning the work and working the plan, Fund Raising Strategies for Community Colleges offers practical advice and... more...
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