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Communication in agriculture
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  • The Public, the Media and Agricultural Biotechnologyby D. Brossard; J. Shanahan; T.C. Nesbitt

    CAB International 2007; US$ 150.00

    Reviews the literature on communication about biotechnology. With the use of case studies, this book looks at public opinion data, communication theory, and international examples; and provides a complementary overview of how the public sees this controversial topic. more...

  • Communication for Rural Innovationby Cees Leeuwis; Anne Van den Ban

    John Wiley & Sons, Ltd. 2008; US$ 84.95

    This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource... more...

  • Communication in Poultry Grower Relationsby Larry Cole

    John Wiley & Sons, Inc. 2008; US$ 54.99

    Communication in Poultry Grower Relations shows a process used to continuously improve the working relationship between integrators and their growers. A special feature is the "how to" format in which this book details the relationship process so a company and its growers can implement the procedures discussed. The book also provides a comprehensive discussion on the dynamics associated with corporate culture changes. The reader will learn how to manage the resistance associated with each of the five phases of change to successfully implement the improvements in the company-grower working relationship. more...

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