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Hospitality Financial Managementby Agnes L. DeFranco; Thomas W. Lattin
John Wiley & Sons, Inc. 2006; US$ 61.50Real-world advice for quick retention of the most important business concepts and skills of hospitality finance Hospitality Financial Management provides a straightforward, practical approach to help the hospitality manager effectively analyze hospitality industry management reports and financial statements; prepare accurate business forecasts, strategic pricing models, and effective cost-control systems; manage working capital; develop and finance growth strategies; perform investment analysis; prepare investment packages; negotiate and structure business deals; and ultimately increase shareholder value and personal wealth. This comprehensive how-to book includes: Feature Stories--brief histories of famous hospitality leaders highlighting... more...
Hospitality Strategic Managementby Cathy A. Enz
John Wiley & Sons, Inc. 2009; US$ 96.95Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills. more...
Strategic Management for Hospitality and Tourismby Fevzi Okumus; Levent Altinay; Prakash Chathoth
Taylor & Francis 2010; US$ 57.95Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations. Key features: Cutting edge approach: applies advance and recent strategic management views into tourism... more...
Principles of Management for the Hospitality Industryby Dana Tesone; Abraham Pizam
Taylor & Francis 2009; US$ 56.95It is vital for hospitality management students to understand key management concepts as part of the complex and intimate nature of the services industry. Principles of Management for the Hospitality Industry is designed specifically for hospitality students who need to be able to use management tools and techniques to become successful hospitality managers. By placing you at the heart of an imaginary workplace this book offers the opportunity to work through all of the items of discussion for each topic. The chapter begins with a scenario to prompt an exploration of a given topic, and concludes with the outcome of this scenario to reinforce the lessons learnt throughout the chapter. Highly practical in approach, this is an up-to-date... more...
Festival and Special Event Managementby Ian McDonnell; William O'Toole; Johnny Allen
John Wiley & Sons Australia, Ltd 1999; US$ 23.45Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centres, states and countries. Festivals and special events bring people together to celebrate, to remember, to support and to identify as a community or nation. This Australian content-based book provides anyone involved in event management with an introduction to the principles associated with planning, managing and staging festivals and special events. This book presents the study of festival and special event management, introducing readers to the concepts of festival and event planning, management, stage and logistic management, the importance of marketing and promotion, and event evaluation and reporting. more...
Human Resource Management in the Hotel Industryby Kim Hoque
Routledge 1999; US$ 210.00This book is essential reading for students and researchers with a specific interest in the hotel and catering industry, but will also be of interest to researchers with a wider interest in HRM issues. more...
Open Your Own Bed & Breakfastby Barbara Notarius; Gail Sforza Brewer
John Wiley & Sons, Inc. 2001; US$ 17.95Experience the joy-and profits-that come from managing your own bed and breakfast! Whether you already know the magic that comes with owning a B&B or you are at the planning stage, the fourth edition of Open Your Own Bed & Breakfast-now updated with everything you need to know about online marketing-guides you through this special world. Barbara Notarius, one of America's most widely recognized and respected B&B experts, shows you how to make your dream a reality. Some of the essential information provided in this book includes: * Your responsibilities-and those of your guests * Financial considerations * Advertising, the Internet, and working with a reservation service * Evaluating your home's assets and liabilities * Conforming to the ADA... more...
Marketing Hospitalityby Cathy H. C. Hsu; Tom Powers
John Wiley & Sons, Inc. 2002; US$ 64.50Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field-with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Combining marketing theory with a strong practical emphasis on industry applications, Marketing Hospitality, Third Edition offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation,... more...
Purchasingby Andrew H. Feinstein; John M. Stefanelli
John Wiley & Sons, Inc. 2002; US$ 85.00For more than a decade, Purchasing: Selection and Procurement for the Hospitality Industry has set the standard for how the principles and practice of purchasing have been taught at universities, colleges, and culinary schools. Now, in its Fifth Edition, this cornerstone volume has been revised to address the latest technological tools used in the industry today. more...
The Complete Guide to Foodservice in Cultural Institutionsby Arthur M. Manask; Mitchell Schechter
John Wiley & Sons, Inc. 2002; US$ 75.00Create, manage, and grow a successful foodservice operation in any cultural institution The Complete Guide to Foodservice in Cultural Institutions provides insight, strategies, and information needed to run an appealing, efficient, and profitable foodservice operation that lives up to the commitment, standards, and quality expectations of any cultural institution. It is a unique and invaluable resource for administrators charged with ensuring the quality, profitability, and safety of foodservice operations in any cultural institution. A series of case studies recounts the problems and shortcomings encountered by a number of cultural institutions' foodservice programs. These studies demonstrate how to achieve improved financial performance,... more...
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