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- Wiley 2008; US$ 45.00
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build... more...
- Taylor and Francis 2008; US$ 63.95
Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today?s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international... more...
- Taylor and Francis 2008; US$ 55.95
Food and Wine Festivals and Events Around the World is a pioneering text that recognises the importance of this rapidly growing aspect of the tourism industry. Food and wine festivals and events play a significant role in rural and urban development and regeneration and the impacts of these events can be far ranging at a social, political, economic... more...
- SAGE India 2008; US$ 39.95
The global tourism industry is a growing, dynamic mega industry, despite the temporary. setbacks it has faced from time to time due to political and natural elements. This book approaches tourism development through a critical prism. The collection. of articles by leading experts in international tourism relooks at the complex. phenomenon of tourism... more...
- Taylor and Francis 2006; US$ 59.95
Human Resource Management for Events is the first text to cover management of human resources in the event environment. Linking theory, research and application it covers the differing and various types of event in which human resource management is key, such as: * Business Events - a vast sector including events people who manage conferences,... more...
- Adams Media 2007; US$ 14.95
Do you love throwing parties? Are you the most organized person you know? Can you thrive in a fast-paced environment? If so, event planning could be your perfect career choice! Seasoned event planner Jennifer Mancuso helps you to get started and succeed in this exciting field. This book's insider tips and step-by-step guidance will teach you how to:... more...
- John Wiley & Sons, Inc. 2009; US$ 96.95
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership,... more...
- John Wiley & Sons, Inc. 2009; US$ 19.99
Frommer's 500 places for food & wine lovers The Culinary Adventurer's Guide to Food and Wine Around the World This guidebook leads you on a temptingworldwide tour of epicurean hot spots. From the flagship restaurants of celebrity chefs(Ferran Adrià in Spain, Mario Batali in New York City) to regional specialties served on location (kaiseki... more...
- Taylor and Francis 2009; US$ 58.95
Tourism and the Lodging Sector is a pioneering book, the first text of its kind to examine the lodging sector from a tourism perspective. The book highlights the importance of the lodging sector in tourism as a major income generator and essential part of the travel experience. The book offers an international perspective on topics such as sustainability,... more...
- Wiley 2004; US$ 70.00
Introducing a clear path toward event excellence A comprehensive guide to essential competencies for event coordinators, Professional Event Coordination examines the full event planning process and provides the tools and strategies to effectively procure, organize, implement, and monitor all the products, services, and service providers that will... more...