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- Taylor and Francis 2014; US$ 57.95
The third edition of this classic volume integrates the idea of balancing tourism with protection of the resources upon which it depends. The text stresses the role of the community, identifies potential pitfalls, and raises issues of developmental ethics. It includes topics such as environmental impact, sustainability, and ecotourism. Special emphasis... more...
- Taylor and Francis 2014; US$ 50.78
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve... more...
- Erich Schmidt Verlag 2014; US$ 80.88
Eine professionelle Projektentwicklung ist das Fundament für den langfristig erfolgreichen Hotelbetrieb. Viele unterschiedliche Akteure ? ob Berater, Architekten, Hotelgesellschaften, Bauherren oder Investoren ? sind dabei beteiligt. Dies stellt hohe Anforderungen an die Koordination der Arbeit. Fehler können bis zum Scheitern des gesamten Hotelprojektes... more...
- Goodfellow Publishers Ltd 2014; US$ 48.00
It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. An easy-to read manual setting out the most useful and relevant techniques in a coherent and logical manner. more...
- Taylor and Francis 2013; US$ 46.95
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of... more...
- Taylor and Francis 2013; US$ 47.95
Heritage tourism has become an increasingly significant component of the global tourism industry, particularly in countries striving to diversify away from sea, sand and sun. This growth has had profound influences on the presentation and representation of both tangible and intangible heritage within tourism context. The concept of heritage continues... more...
- Emerald Group Publishing Limited 2013; US$ 199.00
This issue was guest edited by Dr. Fevzi Okumus, Dr. Robertico Croes and Dr. Joe Hutchinson from the University of Central Floridas Rosen College of Hospitality Management. There are five articles, which were authored/co-authored by faculty members and PhD students from the Rosen College. These articles are related to theme parks, tourism education... more...
- Beaufort Books 2013; US$ 17.95
Great Food Jobs 2: Ideas and Inspirations for Your Job Hunt is an almanac of eminently useful career guidance mixed with tasty bites of utterly useless gastronomical nonsense, including weird sushi combinations and odd names of bakeries such as "Nice Buns." A companion to the award-winning Food Jobs: 150 Great Jobs for Culinary... more...
- De Gruyter 2013; US$ 557.00
In diesem Lehrbuch werden Strukturmerkmale der Hotellerie und Entwicklungen auf dem Hotelmarkt betrachtet. Der Hotelbetrieb, seine Leistungen und die Organisation werden ebenso dargestellt wie die Unternehmenspolitik und Planung. Qualitäts-, Personal-, Kostenmanagement sowie Investition und Finanzierung sind weitere Schwerpunkte. In dieser Auflage... more...
- Berghahn Books 2013; US$ 90.00
Mass tourism is one of the most striking developments in postwar western societies, involving economic, social, cultural, and anthropological factors. For many countries it has become a significant, if not the primary, source of income for the resident population. The Mediterranean basin, which has long been a very popular destination, is explored... more...