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Most popular at the top
- Maximum Press 2008; US$ 33.95
Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including... more...
- Diplomica Verlag 2007; US$ 55.68
Hauptbeschreibung Neben globalen Trends wie zum Beispiel Sättigungstendenzen oder qualitativer Angleichung von Produkten führt die im internationalen Vergleich hohe Einzelhandelsdichte in Deutschland dazu, dass Händler hierzulande besonders intensivem Wettbewerbsdruck ausgesetzt sind. Resultat dieser Konkurrenzsituation ist, dass das Preismanagement... more...
- Ashgate Publishing Ltd 2011; US$ 34.95
Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining... more...
- Taylor and Francis 2013; US$ 62.95
Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality... more...
- Taylor and Francis 2013; US$ 55.95
Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and... more...
- Taylor and Francis 2013; US$ 64.95
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how... more...
- Taylor and Francis 2014; US$ 205.00
Tourism has often been described as being about ?selling dreams?, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated... more...
- John Wiley & Sons, Inc. 2002; US$ 55.50
Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field-with updated information, new case histories, and fresh examples drawn from a broad range... more...
- Taylor and Francis 2012; US$ 47.95
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the... more...