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Marketing in Travel and Tourism
Taylor and Francis 2009; US$ 58.95Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.... more...
Analyse des kurz- und langfristigen Kundenverhaltens bei Sonderangebotsaktionen
Diplomica Verlag 2007; US$ 51.77Hauptbeschreibung Neben globalen Trends wie zum Beispiel Sättigungstendenzen oder qualitativer Angleichung von Produkten führt die im internationalen Vergleich hohe Einzelhandelsdichte in Deutschland dazu, dass Händler hierzulande besonders intensivem Wettbewerbsdruck ausgesetzt sind. Resultat dieser Konkurrenzsituation ist, dass das Preismanagement... more...
Hospitality Marketing
Taylor and Francis 2013; US$ 62.95Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality... more...
Marketing Hospitality
John Wiley & Sons, Inc. 2002; US$ 55.50Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field-with updated information, new case histories, and fresh examples drawn from a broad range... more...
Leisure Marketing
Taylor and Francis 2012; US$ 47.95Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the... more...
Hospitality Marketing Management
John Wiley & Sons, Inc. 2006; US$ 115.95Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a... more...
Marketing Destinations and Venues for Conferences, Conventions and Business Events
Taylor and Francis 2012; US$ 60.95Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments more...
Managing Tourism and Hositality Services
CABI 2006; US$ 110.00The overall aim in bringing together the various projects reported in this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. Taken together, the collection of work provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism... more...
Hotel Convention Sales, Services and Operations
Taylor and Francis 2007; US$ 60.95This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful ?how- to? guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection,... more...
Competitive Identity
Palgrave Macmillan 2006; US$ 53.00Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. more...









