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The Sponsorship Handbook
Wiley 2011; US$ 55.00The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented,... more...
The Growth Strategies of Hotel Chains
Taylor and Francis 2012; US$ 64.95How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world?and what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains? growth strategies. It explains in-depth how and why the largest worldwide... more...
Food Blogging For Dummies
Wiley 2012; US$ 24.99Bloggers and foodies everywhere will want this full-color book The only thing better than cooking and eating is talking about it! Combine your two loves—food and blogging—with this ultimate guide for food bloggers everywhere. Food Blogging For Dummies shows you how to join the blogosphere with your own food blog. This unique guide covers... more...
Mi puesto de limonada (My Lemonade Stand)
Shell Education 2008; US$ 8.99A good way to make money is to think of something to sell that will make you a profit. Opening a lemonade stand during summer can make you a profit if you keep track of the costs of the ingredients and the amount of money you will charge for each glass. If you add ice to the lemonade, you can sell more glasses because there will be less lemonade in... more...
My Lemonade Stand
Shell Education 2008; US$ 8.99A good way to make money is to think of something to sell that will make you a profit. Opening a lemonade stand during summer can make you a profit if you keep track of the costs of the ingredients and the amount of money you will charge for each glass. If you add ice to the lemonade, you can sell more glasses because there will be less lemonade in... more...
Tourism and Demography
Goodfellow Publishers Ltd 2010; US$ 72.00Changes in demography are more certain than climate change, technology and oil, and will have huge implications on the tourism industry. This book investigates the dimensions of demography in order to demonstrate how tourism is changing now and the future more...
Marketing in Food, Hospitality, Tourism and Events
Goodfellow Publishers Ltd 2012; US$ 48.00A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions. more...
Strategic Marketing in Tourism Services
Emerald Group Publishing Limited 2012; US$ 79.95Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. more...
Marketing Your City U.S.A.
Taylor and Francis 2012; US$ 59.95With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you?ll discover how easy it is to market your hometown to potential tourists. You?ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You?ll learn ways to improve the ?packaging? of your community, while at the same time... more...
Segmentation Strategies for Hospitality Managers
Taylor and Francis 2012; US$ 67.95Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches... more...
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