The Leading eBooks Store Online
for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader...
New to eBooks.com?Learn more
- Bestsellers - This Week
- Foreign Language Study
- Bestsellers - Last 6 months
- Graphic Books
- Health & Fitness
- Political Science
- Biography & Autobiography
- Psychology & Psychiatry
- Body Mind & Spirit
- House & Home
- Business & Economics
- Children's & Young Adult Fiction
- Juvenile Nonfiction
- Language Arts & Disciplines
- Crafts & Hobbies
- Science Fiction
- Current Events
- Literary Collections
- Literary Criticism
- Literary Fiction
- Social Science
- The Environment
- Sports & Recreation
- Family & Relationships
- Study Aids
- Folklore & Mythology
- Food and Wine
- Performing Arts
- True Crime
- Foreign Language Books
Most popular at the top
- Goodfellow Publishers Ltd 2010; US$ 72.00
Changes in demography are more certain than climate change, technology and oil, and will have huge implications on the tourism industry. This book investigates the dimensions of demography in order to demonstrate how tourism is changing now and the future more...
- Goodfellow Publishers Ltd 2012; US$ 48.00
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions. more...
- Emerald Group Publishing Limited 2012; US$ 79.95
Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. more...
- Taylor and Francis 2012; US$ 59.95
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you?ll discover how easy it is to market your hometown to potential tourists. You?ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You?ll learn ways to improve the ?packaging? of your community, while at the same time... more...
- Taylor and Francis 2012; US$ 67.95
Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches... more...
- Goodfellow Publishers Ltd 2013; US$ 48.00
The topic of ?experience? is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises. more...
- Skyhorse Publishing, Inc. 2013; US$ 19.95
Munich?s Oktoberfest, held each year since 1810 from late September through the first weekend in October, is one of the most famous events in Germany. It is a beer drinker?s paradise?over the course of sixteen days, more than six million visitors consume nearly two million gallons of specially brewed Oktoberfest beer. For the first-time visitor to... more...
- Emerald Group Publishing Limited 2013; US$ 134.95
This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism. more...
- Wiley 2011; US$ 60.00
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented,... more...
- Taylor and Francis 2006; US$ 56.95
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that... more...