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Marketing and Designing the Tourist Experience
Goodfellow Publishers Ltd 2013; US$ 48.00The topic of ?experience? is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises. more...
Hospitality Marketing
Taylor and Francis 2013; US$ 62.95Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality... more...
Segmentation Strategies for Hospitality Managers
Taylor and Francis 2012; US$ 67.95Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches... more...
Marketing Your City U.S.A.
Taylor and Francis 2012; US$ 59.95With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you?ll discover how easy it is to market your hometown to potential tourists. You?ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You?ll learn ways to improve the ?packaging? of your community, while at the same time... more...
The Growth Strategies of Hotel Chains
Taylor and Francis 2012; US$ 64.95How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world?and what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains? growth strategies. It explains in-depth how and why the largest worldwide... more...
Leisure Marketing
Taylor and Francis 2012; US$ 47.95Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the... more...
Marketing Destinations and Venues for Conferences, Conventions and Business Events
Taylor and Francis 2012; US$ 60.95Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments more...
Marketing in Food, Hospitality, Tourism and Events
Goodfellow Publishers Ltd 2012; US$ 48.00A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions. more...
Destination Brands
Taylor and Francis 2012; US$ 57.95This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts... more...
Strategic Marketing in Tourism Services
Emerald Group Publishing Limited 2012; US$ 79.95Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. more...
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