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- ECW Press 2009; US$ 14.95
In the years just after World War II, motorcycles were the third largest source of foreign exchange for the United Kingdom, lagging behind only automobiles and Scotch whiskey. And yet, the British motorcycle industry was essentially dead by 1975. This is the first comprehensive examination of the demise of what was once not only the largest motorcycle... more...
- ECW Press 2010; US$ 14.95
Detailing what is at the center of the troubled American auto industry, this story is described by the people most affected by it as they confront 2009, which is bound to be their year of decision. It is not only Detroit’s fate that hangs in the balance but also dozens of places such as Kokomo, Indianahome to three generations of... more...
- McFarland & Company, Inc., Publishers 2010; US$ 45.00
This illustrated history chronicles electric and hybrid cars from the late 19th century to today's fuel cell and plug-in automobiles. It describes the politics, technology, marketing strategies, and environmental issues that have impacted electric and hybrid cars' research and development. The important marketing shift from a "woman's... more...
- Oxford University Press 2004; US$ 49.99
Describes the strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience. more...
- The University of North Carolina Press 2012; US$ 45.00
In the 1920s, Henry Ford hired thousands of African American men for his open-shop system of auto manufacturing. This move was a rejection of the notion that better jobs were for white men only. In The Making of Black Detroit in the Age of Henry Ford , Beth Tompkins Bates explains how black Detroiters, newly arrived from the South, seized the economic... more...
- Palgrave Macmillan 1999; US$ 100.00
The international financial value of Grand Prix racing has grown substantially in recent years. This book will focus upon the massive size, value, importance and impact of the industry. It will also investigate the dominance of UK based Research and Development and design and the development of team strategy and tactics. The authors have based their... more...
- Palgrave Macmillan 2001; US$ 101.00
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand... more...
- Palgrave Macmillan 2008; US$ 105.00
MNEs setting up subsidiaries in emerging markets face the ongoing question to what extent they can transfer their home-grown or global organizational models. This book looks at how the cross-border transfer of production models in MNEs is related to strategic choices of firms and different kinds of contextual differences between countries. more...