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Accelerate the Sale: Kick-Start Your Personal Selling Style to Close More Sales, Faster
McGraw-Hill Education 2011; US$ 22.00Open the throttle on your sales potential—and leave your competitors in the dust!. Selling today can be brutal. You need to rev it up if you want to close more deals. Accelerate the Sale shows how to: Qualify Buyers Using Just Two Well-Selected Words; Develop Your Marketplace Superiority; Acquire unparalleled persuasive language techniques. Whether... more...
The Accidental Office Lady
Tuttle Publishing 2011; US$ 15.95A young woman with a new degree in Japanese studies and plenty of youthful idealism and can-do spirit accepts a job as the first American trainee at Honda's headquarters in Tokyo. Her image of Japanese corporate life is dramatically challenged on her first day at work when she is issued a blue polyester uniform—a uniform worn only by women!... more...
American Business Abroad
Cambridge University Press 2011; US$ 30.00This book documents the first sixty years of Ford Motor Company's international expansion, tracing its global business expansion across six continents. more...
American Icon
Crown Publishing Group 2012; US$ 16.00THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline,... more...
American Wheels, Chinese Roads
Wiley 2011; US$ 29.95How could one company—General Motors—meet disaster on one continent and achieve explosive growth on another at the very same time? While General Motors was hurtling towards bankruptcy in 2009, GM’s subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and surprising... more...
Andy & Me
CRC Press 2010; US$ 31.952006 SHINGO PRIZE for EXCELLENCE in MANUFACTURING RESEARCH Based on the author's personal experience with Toyota's master teachers and with companies in the midst of great change, Andy & Me is a business novel set in a failing New Jersey auto plant focusing on the tribulations of Tom Pappas, the plant manager. The situations, characters and... more...
Andy & Me
CRC Press 2010; US$ 31.95In an era when auto companies are being propped up instead of profiting, many firms are revisiting this award winning fictionalized account and the very real lessons it teaches. The second edition of this entertaining parable, one of the most popular ever written on Lean, emphasizes practicality and a can do attitude in the face of all challenges,... more...
Ask the Man Who Owns One
McFarland & Company, Inc., Publishers 2010; US$ 49.95A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's... more...
At the Crossroads
ECW Press 2010; US$ 14.95Detailing what is at the center of the troubled American auto industry, this story is described by the people most affected by it as they confront 2009, which is bound to be their year of decision. It is not only Detroit’s fate that hangs in the balance but also dozens of places such as Kokomo, Indiana—home to three generations of... more...
The Automobile in American History and Culture
ABC-CLIO 2001; US$ 139.00Explores the literature concerning the impact of the automobile on American social, economic, and political history. more...
