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Fashion Marketingby Mike Easey
John Wiley & Sons, Ltd. 2009; US$ 47.99‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements... more...
Women and the Labour Market in Japan's Industrialisingby Janet Hunter
RoutledgeCurzon 2003; US$ 44.95From the 1870s to the 1930s the textile industry was Japan's largest manufacturing industry and it had a predominantly female labour force. This book examines the institutions of the labour market during this period of economic development. more...
Behind the Labelby Edna Bonacich; Richard P. Appelbaum
University of California Press 2000; US$ 15.95In this study, Edna Bonacich and Richard Appelbaum investigate the return of sweatshops to the apparel industry, especially in Los Angeles. The "new" sweatshops, they say, need to be understood in terms of the decline in the American welfare state and its strong unions and the rise in global and flexible production. more...
How We Competeby Suzanne Berger
Random House 2005; US$ 15.99"Impressive... This is an evidence-based bottom-up account of the realities of globalisation. It is more varied, more subtle, and more substantial than many of the popular works available on the subject." -- Financial Times Based on a five-year study by the MIT Industrial Performance Center, How We Compete goes into the trenches of over 500 international companies to discover which practices are succeeding in today’s global economy, which are failing –and why. There is a rising fear in America that no job is safe. In industry after industry, jobs seem to be moving to low-wage countries in Asia, Central America, and Eastern Europe. Production once handled entirely in U.S. factories is now broken into pieces and... more...
The Travels of a T-Shirt in the Global Economyby Pietra Rivoli
John Wiley & Sons, Inc. 2005; US$ 16.95Praise for THE TRAVELS OF A T-SHIRT IN THE GLOBAL ECONOMY "Engrossing . . . (Rivoli) goes wherever the T-shirt goes, and there are surprises around every corner . . . full of memorable characters and vivid scenes." — Time "An engaging and illuminating saga. . . . Rivoli follows her T-shirt along its route, but that is like saying that Melville follows his whale. . . . Her nuanced and fair-minded approach is all the more powerful for eschewing the pretense of ideological absolutism, and her telescopic look through a single industry has all the makings of an economics classic." — The New York Times "Rarely is a business book so well written that one would gladly stay up all night to finish it. Pietra Rivoli's The Travels of... more...
The Industrial Revolution in Americaby Kevin Hillstrom; Laurie Collier Hillstrom
ABC-CLIO 2006; US$ 185.00Covers the emergence of the textile, mining and petroleum, and automobile manufacturing industries and their separate and interconnected roles in the overall Industrial Revolution that transformed the United States and the world. The Industrial Revolution was the wellspring from which the modern United States emerged. more...
Challenges and opportunities for the clothing industry in Eastern and Southern Europeby Richard Jones; Steven Hayes
Emerald Group Publishing Limited 2007; US$ 199.00Dramatic change is transpiring in both the production and marketing arenas of the global apparel industry. Struggling to survive in an increasingly competitive world marketplace, many clothing exporters are seeking new market frontiers. The articles in this e-book shed light on recent developments in the clothing industry in Eastern and Southern Europe. The contributions explore a wide territory, covering both production and trade-related changes in the region, as well as market-level characteristics and dynamics. more...
Cottonby Stephen Yafa
Penguin Group Inc. 2006; US$ 12.99In the tradition of Mark Kurlansky?s Cod and Salt , this endlessly revealing book reminds us that the fiber we think of as ordinary is the world?s most powerful cash crop, and that it has shaped the destiny of nations. Ranging from its domestication 5,500 years ago to its influence in creating Calvin Klein?s empire and the Gap, Stephen Yafa?s Cotton gives us an intimate look at the plant that fooled Columbus into thinking he?d reached India, that helped start the Industrial Revolution as well as the American Civil War, and that made at least one bug?the boll weevil?world famous. A sweeping chronicle of ingenuity, greed, conflict, and opportunism, Cotton offers ?a barrage of fascinating information? ( Los Angeles Times ). more...
Clothing the Spanish Empireby Marta V. Vicente
Palgrave Macmillan 2006; US$ 80.00By the 1780s, factories shipped calicoes to Spain and across the Atlantic. Catalan, Basque and Castilian families sent relatives throughout the Iberian Peninsula and Spanish America, to enrich themselves from the trade in calicoes. This book narrates the lives of families on both sides of the Atlantic who profited from the craze for calicoes. more...
A Russian Factory Enters the Market Economyby Claudio Morrison
Taylor & Francis 2007; US$ 158.00Based on extensive factory-level fieldwork research, this book charts the experiences of a textile enterprise in Russia during the 1990s, analysing post-Soviet management and managerial practices in order to illuminate the content, nature and direction of industrial restructuring in the Russian privatised sector during the years of economic transition. more...









