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Medical Tourism in India
Book Enclave 2008; US$ 45.00"Medical tourism is the buzz in India. The materialistic western world is turning to the mystical land for solace. Ayurveda and yoga, the ancient sciences of India, now evince greater interest among health-conscious Indians as well as foreigners. Ayurveda is the science of living originated from the divine memory of "Lord Brahma" in... more...
Finanzierung für Fußballunternehmen
Erich Schmidt Verlag 2010; US$ 49.54Hauptbeschreibung Ob Spielergehälter, Transfers oder dringende Investitionen - die professionelle Lösung von Finanzierungsfragen ist heute entscheidend für den langfristigen Erfolg großer Fußball-Clubs. Alexander Dworak stellt deshalb in seinem eBook klar, - welche Besonderheiten im Profifußball die Finanzierung beeinflussen, - welche Finanzierungswege... more...
Sports Event Management
Ashgate Publishing Ltd 2011; US$ 99.95This volume explores sports event management from a Caribbean, small island, developing state perspective, using the Cricket World Cup 2007 as a case study through which to identify best practices and potential improvements for the future. The conclusions drawn offer significant lessons in sports event management for both for the Caribbean region and... more...
Concierge Confidential
St. Martin's Press 2011; US$ 14.99New York City?s top concierge gives up a keyhole view into the luxe hotel rooms, private dining and dressing rooms of the ridiculous, rich and demanding Michael Fazio is the ultimate behind-the-scenes support man. Want two orchestra tickets to the Broadway musical that just won the Tony? Call Fazio. How about an upgrade to first class on... more...
Wein und Tourismus
Erich Schmidt Verlag 2011; US$ 44.03Hauptbeschreibung Genießerreisen haben Konjunktur. In den Weinregionen lassen sie sich besonders gut organisieren - schließlich ist der Wein eine ideale Basis, um kulinarische Angebote sinnvoll mit touristischen Leistungen zu vernetzen. Axel Dreyer und weitere Autoren geben in diesem Werk wertvolle Einblicke in: - die Gestaltung von Kooperationen... more...
Corporate Rivalry and Market Power
I.B.Tauris 2006; US$ 100.00Conventional wisdom paints a picture of the tourism industries as made up of many small and medium enterprises with no strategic behaviour. The reality, however, is different: in addition to these small and medium enterprises a powerful oligopoly of service providers and intermediaries has emerged, employing sophisticated techniques of corporate rivalry... more...
Places of the Imagination
Ashgate Publishing Ltd 2011; US$ 99.95Places of the Imagination presents a timely and insightful analysis of the increasing popularity of media tourism within contemporary culture. Drawing on extensive empirical and interview material, this book examines the representation of landscapes in popular narratives that have inspired media tourism, whilst also investigating the effects over time... more...
On-Premise Catering
Wiley 2011; US$ 49.50The only complete, in-depth guide to contemporary on-premise catering principles and practices On-premise catering is an essential part of the fast-growing catering and events industry, and this is the only guide that covers all the essential skills and knowledge a professional needs to succeed in the field. Written by three top catering experts... more...
The Tourism and Leisure Experience
Channel View Publications 2010; US$ 54.95People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer... more...
Inside City Tourism
Channel View Publications 2011; US$ 54.95Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning... more...









