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'This Other Eden': Marketing the National Botanic Garden of Wales
Goodfellow Publishers Limited 2011; US$ 9.49This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. more...
101 Ways to Promote Your Real Estate Web Site
Maximum Press 2008; US$ 35.95An increasing number of real estate buyers and sellers are making the Web their first destination, so getting more of them to stop at an agency?s or individual agent?s site can mean thousands of dollars in commissions. The proven e-mail, linking, and online advertising techniques provided will increase initial visitor traffic to any real estate website... more...
101 Ways to Promote Your Tourism Business Web Site
Maximum Press 2008; US$ 33.95Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including... more...
2050 - Tomorrow's Tourism
Channel View Publications 2012; US$ 35.00In 2050, it is predicted that 4.7bn or nearly 50% of the world's population will take an international holiday. But can humankind meet that forecast given the issues of ageing populations, peak oil, the global financial crisis and climate change? This book constructs scenarios from Shanghai to Edinburgh, Seoul to California encompassing complex topics... more...
55 Surefire Food-Related Businesses You Can Start for Under $5000
Entrepreneur Press 2009; US$ 17.95Leading you all the way, the experts at Entrepreneur take you into the flourishing food industry and present you with just the right ingredients for success. Choose from a menu of fresh, low-cost business opportunities, learn essential business basics, grasp industry need-to-knows and so much more! ? Choose from a diverse list of 55 surefire food-related... more...
Accessible Tourism
Channel View Publications 2010; US$ 59.95Inclusion disability, an ageing population and tourism are increasingly important areas of study due to their implications for both tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the study of accessible tourism. In drawing together the contributions to this... more...
Accounting Essentials for Hospitality Managers
Taylor and Francis 2012; US$ 49.95For non-accountant hospitality managers, accounting and financial management is often perceived as an inaccessible part of the business, yet understanding is crucial for success. Using an ?easy to read? style, this book provides a comprehensive overview of the most relevant accounting information for managers. It demonstrates how to organize and analyze... more...
Accounting and Finance for the International Hospitality Industry
Taylor and Francis 1997; US$ 58.95Top experts specializing in hospitality management have contributed articles to this new collection which explains recent developments in accounting and finance. The material is drawn from a combination of fieldwork and practical experience. The managerial emphasis means that the content is fully relevant internationally and not constrained by the... more...
Accounting and Financial Analysis in the Hospitality Industry
Taylor and Francis 2005; US$ 33.95The objective of this textbook is to teach students to be conversational in speaking ?numbers.? This means understanding fundamental accounting concepts, developing solid financial analysis abilities, and then applying them to understand and improve the operational performance of their hotel or restaurant. The book will accomplish this by studying... more...
