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Build an Author Brand, Develop Your Amazon Profile and Participate on Kindle Boards IN A DAY
Anthem Press 2013; US$ 1.44Growing your brand in order to reach a range of audiences and convert readers into fans is important to both a book?s and an author?s success. The Amazon Author Page provides a useful place for this, and will help readers discover your book. Similarly, Kindle Boards is an invaluable discussion forum and information centre for authors publishing ebooks... more...
True Professionalism
Simon & Schuster UK 2012; Not AvailableAre some technically competent professionals who work hard and long hours 'true professionals' or are they just cruisers? In this deeply illuminating call to arms, David Maister, the world's premier consultant to professional service firms, vigorously challenges individuals to examine closely the meaning of their work and reach beyond their grasp.... more...
True Professionalism
Simon & Schuster UK 2012; Not AvailableAre some technically competent professionals who work hard and long hours 'true professionals' or are they just cruisers? In this deeply illuminating call to arms, David Maister, the world's premier consultant to professional service firms, vigorously challenges individuals to examine closely the meaning of their work and reach beyond their grasp.... more...
The Professional's Guide to Business Development
Kogan Page 2012; US$ 54.99When buying professional services, most clients will assume that you are competent in your field. They are therefore not hiring you mainly on the basis of your expertise but on factors such as price, and whether they want to do business with you. To minimise the issue of cost, you need to ensure that the benefits of working with you are... more...
No More Invisible Man
Temple University Press 2012; US$ 25.95The “invisible men” of sociologist Adia Harvey Wingfield’s urgent and timely No More Invisible Man are African American professionals who fall between extremely high status, high-profile black men and the urban underclass. Her compelling interview study considers middle-class, professional black men and the challenges, obstacles,... more...
Marketing Professional Services
Taylor and Francis 2012; US$ 47.95Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants and consultants to surveyors and solicitors who have... more...
You Are A Brand
Nicholas Brealey Publishing 2012; US$ 19.95Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has revamped her 2007 award-winning classic to include new chapters on crafting your... more...
The Million Dollar Private Practice
Wiley 2012; US$ 29.95Broaden your professional horizons, expand the scope of your practice, and create new revenue streams You are uniquely gifted in your ability to ease suffering and enhance quality of life. You help solve profound human problems and restore hope. Now, The Million Dollar Private Practice reveals how you can leverage your distinctive talents and... more...
Changing Times for Black Professionals
Taylor and Francis 2012; US$ 9.95This book is a study of the challenges, issues, and obstacles facing black professional workers in the United States. Though they have always been a part of the U.S. labor force, black professionals have often been overlooked in media, research, and public opinion. Ironically, however, their experiences offer a particularly effective way to understand... more...
The Human Resources Scorecard
Taylor and Francis 2012; US$ 86.95'The Human Resources Scorecard: measuring the return on investment' is the first book to provide a comprehensive, step-by-step process for measuring return on investment in human resources programs. Based on the classic ROI definition of earnings divided by investment, the ROI Process developed 20 years ago by co-author Jack J Phillips aids managers... more...









