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The Small Business Guide to Online Marketing
Harriman House 2012; US$ 6.57If you run a small business, then your customers are online. They search for products online, they assess stores and service providers online, and they buy online. So you and your business need an online presence; the time has long past when a business can afford to be without a website. Once your business has a website, you can't stop there. You need... more...
The Indian Media Business
SAGE India 2010; US$ 39.95The third edition of Khandekars book moves away from the first two in many ways. It has two new chapterson events and out-of-home mediasegments not covered by any business book so far. It has case studies on a host of companies and issuesfrom The Times Group to the future of newspapers to why the Indian animation business cant... more...
101 Sample Write-Ups for Documenting Employee Performance Problems
AMACOM 2010; US$ 35.00A complete tool kit for handling disciplinary problems in a fair, responsible, and legally defensible way. more...
Perfect Phrases ESL Everyday Business
McGraw-Hill Education 2010; US$ 13.00Now you'll know what to say at the right time in any situation ESL specialist Natalie Gast knows from her experience that the workplace presents some unique situations. In this book she presents scenarios, business slang, and other linguistic issues that typical language texts don?t go into--for example, how to break the ice with small talk... more...
Cite Them Right
Palgrave Macmillan 2013; US$ 18.00This book is renowned as the most comprehensive yet easy-to-use guide to referencing available. Tutors rely on the advice to guide their students in the skills of identifying and referencing information sources and avoiding plagiarism. This new edition includes updated examples from Havard, APA, MHRA, OSCOLA and Vancouver referencing styles. more...
How to Write Technical Reports
Springer 2010; US$ 39.99"Writing Technical Reports" conveys the important and necessary knowledge of writing and presenting technical and scientific work. It answers typical questions about the formal layout and structure, typically arising during the writing process. In addition, it provides many tips and tricks as well as examples from the real life. Thanks to... more...
1.001 Business Letters for All Occasions
F+W Media 2010; US$ 19.95We live in a world of instant and constant communication, yet business still demands that we choose our words carefully and express ourselves clearly. Whether you're sending a quick IM or a formal proposal, 1001 Business Letters for All Occasions ensures that you'll convey your message effectively. Inside you'll find proven templates and model letters... more...
The New Articulate Executive: Look, Act and Sound Like a Leader
McGraw-Hill Education 2010; US$ 16.95The Classic Guide to Business Communications . . . Updated for a New Generation of Media-Savvy Leaders Even with the latest high-tech tools and communication options, the simple truth is this: You need to look, act, and sound like a leader to succeed in today's world. According to top executive coach Granville Toogood, ?Wonderful things happen... more...
Intercultural Communication & Ideology
SAGE Publications 2010; US$ 51.00A cutting text that offers a critical approach to current theories and practices of intercultural communication, and invites students and professionals to explore alternative concepts and to become aware of cultural prejudices. more...
Global Communication
Wiley 2011; US$ 57.95Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy... more...









