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Web-Musiksender als Marketinginstrument der Musikindustrie: Promotions-Plattform für Künstler oder Werbefeld für Unternehmen?
Diplomica Verlag 2010; US$ 14.19Die Studie befasst sich mit dem medienökonomischen Aspekt von Web-Musiksendern. Dabei soll analysiert werden, auf welche Weise Musik durch das Medium Internet vermarktet wird. Dazu wird neben dem Nutzerverhalten von Musikkonsumenten eine Untersuchung der Funktionsweise ausgewählter Web-Musiksender vorgenommen. Es soll herausgefunden werden, welchen... more...
Artist-Management in Medienunternehmen
Springer Fachmedien 2011; US$ 64.99Popularmusik in der digitalen Mediamorphose
Springer Fachmedien 2008; US$ 64.99Creativity and Innovation in the Music Industry
Springer 2006; US$ 139.99Why did jazz become a dominant popular music genre in the 1920s and rock 'n' roll in the 1950s? Why did heavy metal, punk rock and hiphop find their way from sub-cultures to the established music industry? These and other questions are answered in this book through an integrated model of creativity and innovation. more...
I Should Have Known Better
Thorogood Publishing 2004; US$ 24.95Highly informed account of the music business from 60's to 90's. insiders view of careers of major players. Ellis was CEO of NEMS enterprises, Brian Epstein's company. more...
Legal and Business Issues in the Music Industry
Thorogood Publishing 2001; US$ 180.00Legal and Business Issues in the Music Industry more...
Worlds of Sound
HarperCollins 2010; US$ 27.99A man, a microphone, and a dream When he opened his tiny recording studio in New York in 1940, Moses Asch had a larger-than-life dream: To document and record all the sounds of his time. He created Folkways Records to achieve his goal, not just a record label but a statement that all sounds are equal and every voice deserves to be heard. The... more...









