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Start and Run Your Own Record Label, Third Editionby Daylle Deanna Schwartz
Crown Publishing Group 2010; US$ 16.99For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it! Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label , to reflect industry changes and new opportunities for marketing music in today’s climate. Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated... more...
Global Jukeboxby Robert Burnett
Routledge 1995; US$ 42.95The first comprehensive study of the international popular music industry. The book examines how the industry is responding to the need to produce global starand discusses the effect of new media technologies. more...
Music Genres and Corporate Culturesby Keith Negus
Routledge 1999; US$ 37.95Music Genres and Corporate Cultures explores the relationship between economics and culture, and between corporate organisation and cultural forms. more...
Inside the Music Businessby Julian Newby; Tony Barrow
Routledge 1994; US$ 37.95For aspiring career builders in the music business this book provides a fascinating insight and a wealth of detail on the rock and pop industry. The book includes routes into the music business and a directory listing. more...
Irresistible Forcesby Trevor Merriden
John Wiley & Sons, Ltd. 2001; US$ 29.95This book is about - but not only about - Napster. The story of Napster is important in its own right, but its legacy even more so. The phenomenon that surrounds Napster has highlighted the extraordinary potential for the mass mobilisation of consumer and community power. This irresistible force - the underground Internet - has blown apart conventional models of doing business. Merriden charts the birth of Napster and its genesis in Internet music communities. He describes in detail how big businesses felt complacent enough to ignore Napster, only to turn on it when the truth about their business models dawned. As the big companies got nasty, Bertelsmann and Thomas Middelhof broke ranks and did a deal with Napster. The rapid spread in Napster's... more...
The Music Business and Recording Industryby Geoffrey Hull
Routledge 2010; US$ 58.95The Recording Industry presents a brief but comprehensive examination of how records are made, marketed, and sold. The book opens with an overview of popular music and its place in American society, along with descriptions of key players in the recording industry. In the book's second part, the making of a recording is traced from production through marketing and retail sales. Finally, in Part III, legal issues, including copyright and problems of piracy, are addressed. The new edition takes into account the massive changes in the recording industry occurring today due to the revolution of music on the web. This new reality informs all parts of the second edition, from issues of production and distribution to legal issues. more...
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Springer 2006; US$ 169.00Why did jazz become a dominant popular music genre in the 1920s and rock 'n' roll in the 1950s? Why did heavy metal, punk rock and hiphop find their way from sub-cultures to the established music industry? These and other questions are answered in this book through an integrated model of creativity and innovation. more...
The Perfect Thingby Steven Levy
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Careers In Popular Musicby Institute For Career Research Contributing Editors
Institute For Career Research 2007; US$ 15.00So you dream of being a pop star? You have something with a lot of sequins picked out to wear when you receive your first Grammy or something a little more outrageous for the MTV awards. Maybe you took piano lessons when you were a kid. Or played in the high school marching band. For sure, you can?t get through the day without listening to the radio, playing your favorite CDs, or tuning in to VH1. You dream of being on stage with colored lights and adoring fans cheering. The spotlight lands on you and you play the most incredible solo riff anybody ever heard. You hear your own music on the car radio, you have piles of money, you travel the world and go to the coolest places. What could be better than that? Are you just dreaming? Or is it really... more...
Record Label Marketingby Tom Hutchison; Amy Macy; Paul Allen
Elsevier 2005; US$ 47.95Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. Record Label Marketing... * Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior * Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project * Presents vital information... more...