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Public relations. Industrial publicity

Most popular at the top

  • Corporate Reputationby Leslie Gaines-Ross

    John Wiley & Sons, Inc. 2008; US$ 39.95

    Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard." —Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation "Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's reputation. Anyone who depends upon or shapes a company's reputation—customers, employees, news media, NGOs, and bloggers—will benefit from reading Dr. Gaines-Ross's... more...

  • Taking Brand Initiativeby Mary Jo Hatch; Majken Schultz

    John Wiley & Sons, Inc. 2008; US$ 29.95

    Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization. more...

  • Corporate Reputationby Ronald J. Burke; Graeme Martin; Cary L. Cooper

    Ashgate Publishing Ltd 2011; US$ 134.95

    According to Ernst & Young, the investment community believes that up to 50 percent of a company's value is intangible – based mostly on corporate reputation. This book contains academic content along with practical contributions, developed by those serving as consultants or working in organizations specialising in corporate reputation and its management or recovery. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them. more...

  • Rethinking Public Relationsby Kevin Moloney

    Routledge 2000; US$ 198.00

    PR is a AŁ2.3billion UK industry with up to 50,000 jobs, a poor reputation yet a pervasive influence on politics and markets. more...

  • Perspectives on Public Relations Researchby Danny Moss; Dejan Vercic; Gary Warnaby

    Routledge 1999; US$ 58.95

    Examines public relations from a variety of different perspectives such as management, rhetoric theory, practitioner, social psychology and historical. Previously only available in hardback. more...

  • Managing Reputational Riskby Jenny Rayner

    John Wiley & Sons, Ltd. 2004; US$ 90.00

    Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its associated threats and opportunities where they rightfully belong: in the domain of the board room, at the heart of good corporate governance, leading-edge strategy development, effective risk management, corporate responsibility, comprehensive assurance and transparent communications. Illustrates, through numerous examples of good - and not so good - business practice, the importance of respecting and nurturing reputation as a critical intangible asset. Demonstrates how mastery of reputation risks can enable an organisation to be seen as responsible... more...

  • Negotiating Developmentby P. Healey; M. Purdue; F. Ennis

    Spon Press 1995; US$ 155.00

    This book examines the rationale for planning gain and development obligations and reviews the practice of development negotiation through a wide range of case histories. more...

  • Econometric Analysis of the Real Estate Market andby Peijie Wang

    Routledge 2001; US$ 180.00

    This book provides an economic and econometric analysis of real estate investment and real estate market behaviour. more...

  • British Planning Policy In Transitionby Mark Tewder-Jones

    Routledge 1995; US$ 53.95

    A comprehensive survey of the issue of effective land-use planning policy in the management and practice of town and country planning in England, Wales and Scotland. The text is intended for use on undergraduate courses in schools of planning. more...

  • The New PR Toolkitby Deirdre Breakenridge; Thomas J. DeLoughry

    Pearson Education 2003; US$ 34.95

    This is the eBook version of the printed book. The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization. more...