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- Taylor and Francis 2005; US$ 55.95
Qualitative research holds great potential for the study of public relations and marketing communications due to its ability to enable researchers to be closely involved with research participants. This practical guide for those interested in conducting qualitative research takes readers through each stage of the research process. This book: * outlines... more...
- Palgrave Macmillan 2005; US$ 120.00
Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan... more...
- Palgrave Macmillan 2002; US$ 72.00
This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation. more...
- Taylor and Francis 2006; US$ 39.95
This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies,... more...
- Taylor and Francis 2012; US$ 69.95
All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon... more...
- Taylor and Francis 2006; US$ 72.95
Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the... more...
- Taylor and Francis 2006; US$ 55.00
Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing... more...
- Greenwood Publishing Group 1999; US$ 103.00
This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees. more...
- Wiley 2008; US$ 120.00
The redevelopment of former industrial sites, so-called 'brownfield' sites, is becoming increasingly important as space is required for inner city commercial developments and as housebuilders are forced by government policy to recycle land rather than using 'greenfield' sites. This guide, originally issued in 1999 by the Incorporated Society of Valuers... more...