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Paper from the Alan Rawel CIPR conference 2005
Emerald Group Publishing Limited 2006; US$ 199.00This e-book features 7 of the accepted papers from The Alan Rawel CIPR Academic Conference 2005 - New thinking in public relations research and practice: Partnering academia with industry. From a mixture of academics and practitioners. more...
Corporate Community Investment
Thorogood Publishing 1999; US$ 180.00Corporate community investment (CCI) is the general term for companies' support of good causes. With the help of case studies, this book aims to provide an understanding of the viewpoints of charities and Government to help align business needs. It includes discussions with major corporations, leading charities and advisors in the field. more...
Practical Techniques for Effective Lobbying
Thorogood Publishing 2005; US$ 69.95The government makes thousands of decisions everyday - on policy, legislation and regulation. While politicians ad officials talk of open government and consultation, the sometimes baffling 'system' in which they work often prevents organisations from making themselves heard. Organisations must deal with the system either because they have a specific... more...
Evaluating Public Relations
Kogan Page 2007; US$ 37.50Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. . more...
New Strategies for Reputation Management
Kogan Page 2007; US$ 29.95This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals... more...
Organizational Perception Management
Lawrence Erlbaum Associates 2006; US$ 99.95This new authored book summarizes research findings from a new domain of study called ''organizational perception management''(OPM). Organizational perception deals with tactics designed to affect preceptions of an organizations image, identy or reputation. more...
Where's My Fifteen Minutes?
Penguin Group US 2008; US$ 25.95An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No one knows this better than Howard Bragman. For more than... more...
Dirty Little Secrets of Buzz
Sourcebooks, Inc. 2008; US$ 12.99In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook. more...
Intelligente Objekte
Springer 2010; US$ 31.99Die Digitalisierung der Welt schreitet voran: Für Wirtschaft und Alltag wurden in den vergangenen Jahren neue ?intelligente" Anwendungen der Informations- und Kommunikationstechnologie entwickelt. Über die Integration in Kleidung oder Körperimplantate rücken diese Intelligenten Objekte immer näher an den Menschen heran. Die Autoren beschreiben die... more...
Key Concepts in Public Relations
SAGE Publications 2009; US$ 51.00A 'one stop PR shop' for students in this increasingly popular field of study. more...
