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Secrets of Success In Brand Licensing
Andrews UK 2011; US$ 28.99Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities,... more...
Public Relations in Asia Pacific
Wiley 2011; US$ 40.00Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their... more...
Pressearbeit für Dummies
Wiley 2012; US$ 21.95Die Presse, das unbekannte Wesen, wie erregt man ihre Aufmerksamkeit, gewinnt sie für sich und behält ihre Gunst? In diesem Buch finden Sie Tipps, Tricks und Kniffe des Presse-Profis Oliver Erens. Er zeigt Ihnen, wie Sie Presseverteiler sowie Netzwerke aufbauen und pflegen, Meldungen verfassen, Pressekonferenzen vorbereiten, durchführen... more...
A Stakeholder Approach to Issues Management
Business Expert Press 2012; US$ 19.95The book will appeal to corporate managers who must manage issues and controversies involving outside groups and organizations The book shows practitioners how to ground their strategic advice on the kind of empirical research that reveals the socio-political dynamics of the issue. It is the first book to approach issues management from a blended application... more...
Online Reputation Management For Dummies
Wiley 2012; US$ 24.99More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's... more...
JIRA 4 Essentials
Packt Publishing 2011; US$ 35.99Track bugs and issues and manage your software development projects with JIRA with this book and eBook more...
The Public Relations Strategic Toolkit
Taylor and Francis 2012; US$ 41.95The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements... more...
Das Spiel ohne Ball im Unternehmen
Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2008; US$ 23.70Hauptbeschreibung Mit der Metapher des Fußballspiels steht die Kommunikation im Unternehmen im Zentrum dieses Buches. Peter Schlötter zeigt, wie bei den bekannten sach- und personenzentrierten Konzepten die Kommunikations- und Arbeitsbeziehungen in einem "blinden Fleck" verborgen sind. Dagegen kann die Theorie sozialer Systeme von Niklas Luhmann... more...
Organizational Identity in Practice
Taylor and Francis 2012; US$ 63.95Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity aspirations, claims and beliefs really mean and what we may... more...









