The Leading eBooks Store Online
for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader...
Most popular at the top
Student Workbook to Accompany Crisis Communications
Taylor and Francis 2012; US$ 31.95No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts,... more...
Arbeitgeberattraktivität im demographischen Wandel
Springer 2012; US$ 47.99?Neue Begrifflichkeiten und globale Trends prägen das Personalwesen im 21. Jahrhundert. Ziel dieses Buches ist es, die Begrifflichkeiten Employer Branding und Talent Management zu ergründen und sie durch eine Befragung verschiedener Generationen auch empirisch zu erforschen. Es soll darüber hinaus diskutiert werden, welche Kriterien... more...
Reputation, Stock Price, and You
Springer 2012; US$ 20.99All of our working lives we have heard the mantra, a reputation lost is never regained. Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovskys book a wonderful read through reputations... more...
Managing Reputational Risk
Wiley 2004; US$ 90.00Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its associated threats and opportunities where they rightfully belong: in the domain of the board room, at the heart of good corporate governance, leading-edge... more...
Econometric Analysis of the Real Estate Market and Investment
Taylor and Francis 2003; US$ 185.00This book provides an economic and econometric analysis of real estate investment and real estate market behaviour. Peijie Wang examines fluctuations in the real estate business to reveal the mechanisms governing the interactions between the industry and other sectors of the economy. more...
British Planning Policy In Transition
Taylor and Francis 1995; US$ 53.95A comprehensive survey of the issue of effective land-use planning policy in the management and practice of town and country planning in England, Wales and Scotland. The text is intended for use on undergraduate courses in schools of planning. more...
Negotiating Development
Taylor and Francis 2002; US$ 165.00Planning gain is the legal process by which property development is linked to social provisions. This book examines the rationale for planning gain and development obligations and reviews the practice of development negotiation through a wide range of case histories. more...
Rethinking Public Relations
Taylor and Francis 2013; US$ 200.00PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. This topical book analyzes all aspects of public relations, challenging accepted views and examining... more...
Perspectives on Public Relations Research
Taylor and Francis 1999; US$ 69.95The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories... more...
The New PR Toolkit
Pearson Education 2003; US$ 34.95The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms,... more...









