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- Taylor and Francis 2013; US$ 59.95
* Author of high repute, both in academia and business * Clearly written, accessible and completely revised for investors, managers, advisors and students * Highly topical in today?s challenging market conditions This book uniquely combines academic literature and practical experience to provide a straightforward and integrated view on global real... more...
- Packt Publishing 2013; US$ 35.99
JIRA 5.2 Essentials is packed with real-world examples and practical tutorials which will help you become a JIRA expert.If you want to get started with JIRA, then this book is made for you. Only basic computer skills and project or issue management knowledge is required. The book will provide the rest. This book would also be of interest to experienced... more...
- Taylor and Francis 2013; US$ 201.00
In a new and critical analysis, this book explores the impact of an influential idea - sustainable development - on the institutions and practices governing use of land. It examines the paradox that in spite of increasing attention to sustainability, land use conflict is as ubiquitous and intense as ever. more...
- Taylor and Francis 2013; US$ 200.00
PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. This topical book analyzes all aspects of public relations, challenging accepted views and examining... more...
- Taylor and Francis 2013; US$ 52.95
Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship... more...
- Springer 2012; US$ 47.99
?Neue Begrifflichkeiten und globale Trends prägen das Personalwesen im 21. Jahrhundert. Ziel dieses Buches ist es, die Begrifflichkeiten Employer Branding und Talent Management zu ergründen und sie durch eine Befragung verschiedener Generationen auch empirisch zu erforschen. Es soll darüber hinaus diskutiert werden, welche Kriterien... more...
- Taylor and Francis 2012; US$ 63.95
Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity aspirations, claims and beliefs really mean and what we may... more...
- Taylor and Francis 2012; US$ 31.95
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts,... more...
- Taylor and Francis 2012; US$ 69.95
All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon... more...
- Taylor and Francis 2012; US$ 55.95
Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of each other. The authors produced this volume because... more...