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- Wiley 2013; US$ 26.95
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry,... more...
- Springer 2013; US$ 59.99
Die Wirkungsweise des Event-Sponsorings bestmöglich zu verstehen, ist eine notwendige Voraussetzung für einen erfolgreichen Einsatz entsprechender Maßnahmen. Entscheidender Vorteil des Event-Sponsorings ist, dass Sponsoringbotschaften oftmals unterschwellig wirken und von Eventbesuchern nicht bewusst wahrgenommen werden. Um diese Besonderheit... more...
- Taylor and Francis 2013; US$ 125.00
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic... more...
- Taylor and Francis 2013; US$ 45.95
Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach... more...
- Taylor and Francis 2013; US$ 47.95
Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics. Titles in the series: * Business Environment * Change Management * Development for High Performance... more...
- Taylor and Francis 2013; US$ 99.95
This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society,... more...
- Taylor and Francis 2013; US$ 49.95
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations... more...
- Taylor and Francis 2013; US$ 59.95
* Author of high repute, both in academia and business * Clearly written, accessible and completely revised for investors, managers, advisors and students * Highly topical in today?s challenging market conditions This book uniquely combines academic literature and practical experience to provide a straightforward and integrated view on global real... more...
- Packt Publishing 2013; US$ 35.99
JIRA 5.x Development Cookbook is part of Packt's Cookbook series. A Packt Cookbook contains step-by-step recipes for solutions to the most important problems you face when working with a topic.Inside this Cookbook you will find:A straightforward and easy-to-follow format.A selection of the most important tasks and problems.Carefully organized instructions... more...
- Packt Publishing 2013; US$ 38.99
JIRA 5.2 Essentials is packed with real-world examples and practical tutorials which will help you become a JIRA expert.If you want to get started with JIRA, then this book is made for you. Only basic computer skills and project or issue management knowledge is required. The book will provide the rest. This book would also be of interest to experienced... more...