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The AMA Handbook of Public Relations
AMACOM 2010; US$ 35.00Along with business—and the rest of the world—public relations has changed in the digital age. more...
Albert Oeckl - sein Leben und Wirken für die deutsche Öffentlichkeitsarbeit
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Taylor and Francis 2010; US$ 51.95Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations... more...
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Springer 2012; US$ 47.99?Neue Begrifflichkeiten und globale Trends prägen das Personalwesen im 21. Jahrhundert. Ziel dieses Buches ist es, die Begrifflichkeiten Employer Branding und Talent Management zu ergründen und sie durch eine Befragung verschiedener Generationen auch empirisch zu erforschen. Es soll darüber hinaus diskutiert werden, welche Kriterien... more...
Bastard Culture!
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British Planning Policy In Transition
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Broken Windows, Broken Business
Grand Central Publishing 2007; US$ 9.99Once every few years a book comes along with an insight so penetrating, so powerful - and so simply, demonstrably true -that it instantly changes the way we think and do business. Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition.... more...
Cases in Public Relations Management
Taylor and Francis 2010; US$ 72.95Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate,... more...
Chefsache Issues Management
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