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De Gruyter 2012; US$ 238.00Up-to-date information on some 7,000 institutions and approx. 12,000 persons in public life in Bavaria: authorities and departments of local, state and federal administration jurisdiction syndicates and other organizations from politics, business, academic life, the arts etc. notaries, church offices, schools, universities, museums, libraries, hospitals,... more...
Marketing in Developing Countries: Alozie
Taylor and Francis 2009; US$ 150.00No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume... more...
Mundpropaganda Marketing
Diplomica Verlag 2006; US$ 37.73Hauptbeschreibung Durch den immer größer werdenden Werbeaufwand erzeugt die Branche: "Ein lästiges Grundrauschen der Marketingkommunikation und ist zu einem kollektiven Tinnitus der Menschheit geworden." Immer wieder wird mit Erstaunen festgestellt, welcher Menge an Botschaften der Verbraucher mittlerweile ausgesetzt ist. Diese Informationsüberlastung... more...
Persuasive Advertising
Palgrave Macmillan 2010; US$ 92.00Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. more...
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Hodder Education 2012; US$ 11.18Learn in a week, what the leading experts on appraisals learn in a lifetime. more...
Grapevine
Penguin Group US 2005; US$ 15.00Word of mouth is an amazingly powerful force ? but how does it really work? . Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it?s easier said than done. As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances... more...
Putting On Appearances
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Street-Smart Advertising
Rowman & Littlefield Publishers 2010; US$ 18.99Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start... more...
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