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- Taylor and Francis 2014; US$ 78.95
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously... more...
- Taylor and Francis 2014; US$ 145.00
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse... more...
- Gabal Verlag 2014; US$ 9.19
Kennen Sie das? Der Werbespot nach dem Film gestern - klasse! Sie haben sofort Ihren Freunden davon erzählt. Aber um welches Produkt ging es doch gleich? Blackout! Das passiert häufiger, als Sie glauben. Vor lauter Kreativität kommt die eigentliche Werbebotschaft nicht beim Kunden an. Für das Unternehmen ein Desaster. Denn worum es bei der Werbung... more...
- Taylor and Francis 2014; US$ 62.95
Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing... more...
- Kogan Page 2014; US$ 29.95
Is advertising dead or alive? Quite simply the 20th century concept of advertising is dead and it will have to reinvent itself in order to survive. This transformation is going on as we speak. Brands that invest in advertising during an economic recession prove to overcome them quicker as times of crisis are typically moments when consumers' mental... more...
- Taylor and Francis 2013; US$ 66.95
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk... more...
- Stanford University Press 2013; US$ 65.00
Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian... more...
- Taylor and Francis 2013; US$ 38.95
First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company. more...
- Verlagsgruppe Hüthig Jehle Rehm 2013; US$ 15.02
<h2><ul><li>Shopsysteme – Finden Sie den richtigen Onlineshop für Ihr Unternehmen</li><li>Leadgenerierung – Nutzen Sie Drop-Shipment, mobiles Shopping und starke Handelspartner </li><li>Internetmarketing – So findet man Ihre Produkte im Internet</li><li>Gesamtes Buch... more...
- Wiley 2013; US$ 27.99
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed... more...