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Plunkett's Advertising & Branding Industry Almanac 2013
Plunkett Research, Ltd. 2013; US$ 349.99Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables and an industry glossary. Includes profiles of 400 advertising and branding industry firms, which provide data such as addresses, phone numbers and... more...
CIM Coursebook 06/07 Marketing Communications
Taylor and Francis 2013; US$ 31.95Elsevier/Butterworth-Heinemann?s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you... more...
Handbook of Product Placement in the Mass Media
Taylor and Francis 2013; US$ 57.95Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strategies, and... more...
Consumer Behavior and Advertising Involvement
Taylor and Francis 2013; US$ 95.00This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. ... more...
The Economics of Advertising
Taylor and Francis 2013; US$ 115.00What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.... more...
Planning Advertisements
Taylor and Francis 2013; US$ 100.00The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner?advertiser relationship is paramount, before looking at the planning stages needed for all types... more...
Advertising Explained
Taylor and Francis 2013; US$ 100.00This work explains the various elements which go to the making of a successful advertising campaign ? the planning, research and discussion ? and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these... more...
Landscapes of Capital
Wiley 2013; US$ 24.95Every era has its dominant representations. Just as landscape painters of previous centuries captured and expressed new modes of perceiving history, corporate advertisers now devise the imagined landscapes of global capitalism. Advertising functions as an omnipresent discursive form, publicly assembling and circulating the predominant tropes of our... more...
Promotional Culture and Convergence
Taylor and Francis 2013; US$ 39.95The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically... more...
Reading Ads Socially
Taylor and Francis 2013; US$ 49.95This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture. more...
