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2013
De Gruyter 2012; US$ 238.00Up-to-date information on some 7,000 institutions and approx. 12,000 persons in public life in Bavaria: authorities and departments of local, state and federal administration jurisdiction syndicates and other organizations from politics, business, academic life, the arts etc. notaries, church offices, schools, universities, museums, libraries, hospitals,... more...
The 33 Ruthless Rules of Local Advertising
SummitView Publishing, Inc. 2012; US$ 6.99This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base... more...
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Springer Fachmedien 2007; US$ 64.99
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Emerald Group Publishing Limited 2003; US$ 199.00This e-book offers an examination of account planning, an area of marketing planning and advertising strategy. Not much has been published on this in the past so this is important issue. The authors are a real mix of academics and practitioners thereby bringing the real world and actual practice into the picture more...
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Springer 2012; US$ 69.99"Advances in Advertising Research" are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well... more...
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Springer 2012; US$ 17.49“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.” —Mark Tungate, author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed... more...
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Taylor and Francis 2008; US$ 32.95Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide... more...
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Taylor and Francis 2009; US$ 52.95?A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes? ? Gyles Lingwood, Course Leader, Creative Advertising, University of Lincoln, UK 'Like the advertising business, Tibbs' book is dynamic,... more...
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SAGE Publications 2004; US$ 60.00Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. more...
