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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)McGraw-Hill Education 2011; US$ 22.00
The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend?s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther?and faster?than ever before. LIkeable Social Media helps you harness the power of word-of-mouth... more...
- Simon & Schuster 2008; US$ 16.00
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of... more...
- Pearson Education 2009; US$ 17.99
Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits ?To connect with today?s buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide for any business wishing to use a blog... more...
- Wiley 2007; US$ 24.99
Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting. Web Marketing for Dummies provides the know-how for creating a solid Web... more...
- The Floating Press 1923; US$ 7.95
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...
- Taylor and Francis 2013; US$ 64.95
"A complete and well-organized textbook on advertising"? Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine?s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book... more...
- Dearborn Trade Publishing 2002; US$ 27.00
Laurence Vincent's book examines the powerful mythology surrounding such revered brands as Kodak, Starbucks, Harley Davidson, Coca-Cola, and many more. He shows marketers how to think like storytellers in order to draw consumers into a lifelong relationship. more...
- Penguin Group US 2003; US$ 16.00
What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes... more...
- McGraw-Hill 2003; US$ 24.95
''If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin.''-- Miami Herald. A witty and frank look at the ad biz from one of its most respected voices. Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and... more...
- Kogan Page 2007; US$ 47.50
Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social... more...