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Adland
Kogan Page 2007; US$ 39.95Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry. more...
Luxury Fashion Branding
Palgrave Macmillan 2007; US$ 56.00This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. more...
Advertising
OUP Oxford 2010; US$ 9.99How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher,... more...
Advertising and Consumer Behaviour
ABD Publishers 2007; US$ 40.00For decades the advertising business was dominated by large and full-service agencies. The advertising strategy for a national brand involved creating one or two commercials that could be run on network television, a few print ads that would run in general interest magazines, and some sales promotion support such as coupons or premium offers. Time... more...
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McGraw-Hill Education 2010; US$ 28.00Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business... more...
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Quercus 2012; US$ 21.99In New York City in the late 1950s and the 1960s - the era and location of TV's Mad Men - advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene. In many ways they were similar to Don Draper, Roger Sterling... more...
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St. Martin's Press 2013; US$ 18.99The principles of creativity in stunningly simple words and pictures by the man behind the world?s most successful advertising agency How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day? Simplicity looks easy. It's not. It's easier... more...
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Hyperion 2001; US$ 9.95Like his previous book, Godin's Unleashing the Ideavirus entertains the reader while successfully setting off bursts of ideas along the way. Rather than marketing at the consumer, Godin's approach seeks to maximize the spread of information from customer to customer. The book provides the expected examples of successful ideavirus marketing,... more...
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Kogan Page 2006; US$ 25.00Presents the techniques and principles that can be applied to almost any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, and radio. The author presents these in the form of rules, such as: know your target market; do research; answer the brief; be relevant; be objective; and more. more...
The Focus Group Research Handbook
McGraw-Hill 2000; US$ 24.95The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement... more...
