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The Future of Advertising
McGraw-Hill 2003; US$ 24.95Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new Advertising Age series represents an exciting partnership that will--like the magazine itself--provide professionals with vital and usable information that is lively, informative, and indispensable. A celebrated ad veteran... more...
Branded Entertainment
Kogan Page 2007; US$ 39.95Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands.... more...
Branded Male
Kogan Page 2008; US$ 38.75Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes the book considers his exposure to brands and the ways marketers can exploit these channels more...
The Complete Idiot's Guide to Guerrilla Marketing
DK Publishing 2008; US$ 18.95Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and... more...
The Complete Idiot's Guide to Copywriter's Words and Phrases
Alpha Books 2005; US$ 16.95Market more successfully?with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy?for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you?and sparks ideas that stand out in a sea of... more...
Ads to Icons
Kogan Page 2009; US$ 29.95Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age. more...
Local Online Advertising For Dummies
Wiley 2010; US$ 24.99Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this... more...
Advertising Media Planning, Seventh Edition
McGraw-Hill Education 2010; US$ 89.95The industry standard for 30 years?updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success... more...
Sams Teach Yourself Google AdWords in 10 Minutes
Pearson Education 2011; US$ 11.99Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you?ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost! Tips point... more...
Brand Media Strategy
Palgrave Macmillan 2010; US$ 28.99From YouTube to Facebook to the iPhone, today?s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what?s working, what?s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores... more...









