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Kellogg on Advertising and Media
Wiley 2012; US$ 29.95In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online... more...
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Wiley 2012; US$ 24.99Create a successful marketing campaign on Facebook with this updated guide With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective... more...
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Wiley 2012; US$ 24.99Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it online, and get your video... more...
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McGraw-Hill Companies,Inc. 2012; US$ 20.00Competing on the social web isn't enough. You have to STAND OUT!. Stand Out Social Marketing explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand!. " Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective... more...
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