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for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader...
About Face
Kogan Page 2010; US$ 29.95About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging. more...
The Ad-Free Brand
Pearson Education 2011; US$ 19.99Today you can build powerful, enduring brands at amazingly low cost ? without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand .Drawing on his experience helping build Red Hat?s billion-dollar global... more...
Adland
Kogan Page 2007; US$ 39.95Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry. more...
Adland
Knopf Doubleday Publishing Group 2009; US$ 15.95James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it?s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider?s look at the astonishing transformation... more...
Ads, Fads, and Consumer Culture
Rowman & Littlefield Publishers 2011; US$ 23.99Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview... more...
Ads to Icons
Kogan Page 2007; US$ 47.50Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social... more...
Ads to Icons
Kogan Page 2009; US$ 29.95Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age. more...
The Advanced Dictionary of Marketing
Oxford University Press, UK 2007; US$ 64.99This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.... more...
Advanced Google AdWords
Wiley 2010; US$ 39.99Master Google AdWords and get more out of your campaigns What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips... more...
The Advertised Mind
Kogan Page 2005; US$ 45.00Advertising research organizations have been trying for years to measure the effectiveness of advertising. more...
