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Most popular at the top
- Simon & Schuster 2013; US$ 26.00
New York Times bestseller W hat makes things popular? If you said advertising, think again. People don?t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing... more...
- Palgrave Macmillan 2011; US$ 16.99
A social media expert with global experience with many of the world?s biggest brands ?including Nike, Toyota and Motorola?Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions... more...
- Penguin Group US 2012; US$ 9.99
Combining the deft social analysis of Where Good Ideas Come From with the optimistic arguments of Everything Bad Is Good for You , New York Times bestselling author and one of the most inspiring visionaries of contemporary culture , Steven Johnson, maps the ways a connected world will be both different and better. Steven Johnson proposes... more...
- Rough Guides 2012; US$ 11.99
If you haven't joined the social media revolution yet don't fret, there's still time! But with so much out there where do you even start? Something more than a text message, something less than a phone call, not engaging in these new types of online social messaging could mean you are missing out on the action without either "friends" or "followers".... more...
- SAGE Publications 2013; US$ 42.00
An accessible, humanities oriented introduction to the key themes and debates in the study of social media. Full of examples and case studies, this book shows students how to place social media more critically within the changing media and cultural landscape. more...
- Pearson Education 2008; US$ 21.99
Social networks are no fad. They?re a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks?and how you can, too. Powell?s wide-ranging research, including coverage on Barack... more...
- Pearson Education 2009; US$ 19.99
Want a personal or business blog of your own? It?s easy! In this simple guide, one of the world?s most experienced bloggers walks you through every step, from getting started to building a worldwide audience. Tris Hussey covers it all , from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast ?with a professional-quality... more...
- Wiley 2010; US$ 27.95
An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control.... more...
- Wiley 2011; US$ 24.95
The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer.... more...