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Most popular at the top
- Wiley 2010; US$ 25.95
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological... more...
- Pearson Education 2010; US$ 27.99
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most... more...
- Open Court 2010; US$ 19.95
Facebook and Philosophy is an entertaining, multi-faceted exploration of what Facebook means for us and for our relationships. With discussions ranging from the nature of friendship and its relationship to "friending," to the (debatable) efficacy of "online activism," this book is the most extensive and systematic attempt to understand Facebook... more...
- McGraw-Hill Education 2010; US$ 17.00
JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA!. Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business. Manager’s... more...
- Palgrave Macmillan 2011; US$ 16.99
A social media expert with global experience with many of the world?s biggest brands ?including Nike, Toyota and Motorola?Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions... more...
- Entrepreneur Press 2010; US$ 21.95
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics,... more...
- New Press, The 2011; US$ 24.95
Is a new progressive era in American life in the offing? Only time will tell, but journalist Theodore Hamm?s sharp, acerbic book suggests that a new progressive media has already arrived. Satirical, hard-charging, and unapologetically progressive, this new media movement is both reinvigorating old forms like late-night TV and documentaries and inventing... more...
- McGraw-Hill Education 2011; US$ 40.00
Proven methods for securing corporate networks against social media attacks Securing the Clicks: Network Security in the Age of Social Media provides you with knowledge and actions you can put to use immediately to harden corporate networks against social media attacks now. The #1 vehicle for hackers today is social media. Part I of this book... more...
- Wiley 2011; US$ 24.99
This proven bestseller is fully updated and better than ever! Now in its fourth edition, Blogging For Dummies is fully updated and more practical than ever for today's bloggers. Whether you're just beginning or are already a full-tilt blogging maven, you'll find the up-to-date information you need in these friendly pages. Want to integrate your... more...
- Wiley 2012; US$ 29.95
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised... more...