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Podcasting For Dummies
Wiley 2005; US$ 21.99Podcasting is like blogging out loud! It gives you a voice—one that can be heard worldwide on computers, iPods, or other MP3 players. You can podcast to boost your business, promote your passion, share your opinions, or just have fun. The point is to say what you want to say to those who want to hear it. With step-by-step explanations, screen... more...
Blogging For Dummies
Wiley 2006; US$ 21.99If you want to give yourself a Web presence without spending a lot of time or money, a blog is your answer and this is your guide. Blogs (Web logs) are short, diary-like entries on a Web site that has a chronological, journal format. Fun or informative, but not formal, blogs are easy to set up, maintain, and update. You can share your personal, stream-of-consciousness... more...
Blogging, Citizenship and the Future of Media
Taylor & Francis 2006; US$ 26.95We have all heard that Americans are increasingly turning to blogs for news, information, and entertainment. But what is the content of blogs? Who writes them? What is the consequence of the population's growing dependence on blogs for political information? What are the effects of blogging? Do readers trust blogs as credible sources of information?.... more...
How to Do Everything with Your Web 2.0 Blog
McGraw-Hill 2007; US$ 24.99Incorporate the hottest new Web technologies into your blog! How to Do Everything with Your Web 2.0 Blog makes it easy to choose the blogging tools that are best for you and master the basics of blog design and template manipulation. You'll learn how to add different Web 2.0 services to your blog, including images, video, audio, forums, tags, wikis,... more...
Blogging For Dummies
Wiley 2008; US$ 21.99Everybody’s doing it! And while that logic never got far with your mother, it’s a fine reason to start blogging, especially if you have a business to build or a cause to promote. Well-run blogs do more than offer an outlet for your thoughts. They’ve actually influenced everything from a company’s image to the outcome of a local... more...
Designing for the Social Web
Pearson Education 2010; US$ 31.99No matter what type of web site or application you?re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming... more...
Stealing MySpace
Random House Publishing Group 2009; US$ 27.00A few years ago, MySpace.com was just an idea kicking around a Southern California spam mill. Scroll down to the present day and MySpace is one of the most visited Internet destinations in America, displaying more than 40 billion webpage views per month and generating nearly $1 billion annually for Rupert Murdoch?s online empire. Even by the standards... more...
SocialCorp
Pearson Education 2008; US$ 23.99This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social... more...
The Accidental Billionaires
Knopf Doubleday Publishing Group 2009; US$ 15.95NATIONAL BESTSELLER ? The Social Network , the much anticipated movie?adapted from Ben Mezrich?s book The Accidental Billionaires .? ? The New York Times Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University?s elite, comptetitive, and accomplished student body.... more...
Typing Politics
Oxford University Press, USA 2009; US$ 18.99The power of political blogs in American politics is now evident to anyone who follows it. In Typing Politics, Richard Davis provides a comprehensive yet concise assessment of the growing role played by political blogs and their relationship with the mainstream media. Through a detailed content analysis of the most popular political blogs--Daily Kos,... more...
