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Most popular at the top
- Simon & Schuster 2013; US$ 26.00
New York Times bestseller W hat makes things popular? If you said advertising, think again. People don?t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing... more...
- Pearson Education 2012; US$ 19.99
Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics?Painlessly Think social marketing is worth it? Prove it. If your boss hasn?t demanded that yet, he will. Then what? Hand him some jive about ?return on conversation?? Think that?ll fly? You?ll be gone so fast you won?t know what hit you. You know damn... more...
- Taylor and Francis 2013; US$ 39.95
Social media platforms like Facebook, Twitter, Pinterest, YouTube, and Flickr allow users to connect with one another and share information with the click of a mouse or a tap on a touchscreen?and have become vital tools for professionals in the news and strategic communication fields. But as rapidly as these services have grown in popularity, their... more...
- Grand Central Publishing 2013; US$ 12.99
A WALL STREET JOURNAL BESTSELLER As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely... more...
- Wiley 2013; US$ 19.95
Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students... more...
- Wiley 2013; US$ 26.99
Realize the potential of social collaboration in business with this easy-to-understand guide Social media have proven to be an engaging and addictive mode of communication and information gathering for users on a personal level. However, by applying that same philosophy, a corporate collaboration system that employs social technologies could potentially... more...
- Taylor and Francis 2002; US$ 34.95
The Radio Handbook is a comprehensive guide to radio broadcasting in Britain. Completely rewritten and updated for the second edition, using new examples, case studies and illustrations, it examines the various components that make radio, from music selection to news presentation, and from phone-ins to sports programmes. Carole Fleming explores... more...
- Taylor and Francis 2004; US$ 36.95
Religion Online provides an accessible and comprehensive introduction to this burgeoning new religious reality, from cyberpilgrimages to neo-pagan chatroom communities. A substantial introduction by the editors presenting the main themes and issues is followed by sixteen chapters addressing core issues of concern such as youth, religion and the internet,... more...
- Edinburgh University Press 2005; US$ 105.47
Introducing alternative and activist media theories by discussing the history and roles of alternative and activist media, this study brings diverse voices and concepts from outside the commercial media world to the fore, enriching and challenging mass media. It is illustrated with historical examples, from both a UK and international perspective. more...
- Wiley 2011; US$ 26.99
YouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider "simple." With so much content on YouTube getting media attention, more first-timers are jumping on the site and they need help. The book also helps the next step audience of users looking to add... more...