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#tweetsmart
O'Reilly Media 2012; US$ 9.99"OK. I?ve got my Twitter account?now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn?t just another social media marketing book?it?s the anti-marketing how-to community-engagement book. Twitter is not a marketing channel (and should... more...
140 Characters
Wiley 2009; US$ 17.95Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes... more...
15 Minutes of Fame
DK Publishing 2008; US$ 19.95How ordinary people become famous. Everyone gets a shot at the spotlight. Since its launch in 2005, YouTube has been a hub for users to upload and share their most interesting, intimate, exciting, or embarrassing moments with viewers all over the world. But how does one take advantage of YouTube's far-reaching resources and get a video seen? Here,... more...
2011 Social Media Directory
Pearson Education 2010; US$ 15.99Quick access to today's top Facebook, Twitter, and LinkedIn resources - on business, entertainment, politics, health, sports, and much more! A single, up-to-the-minute source for all the best new resources on today's top social networks More than 3,000 entries on parenting, shopping, fashion, sports, travel, religion, and many other... more...
30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business
McGraw-Hill Education 2010; US$ 17.00BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's... more...
33 Million People in the Room
Pearson Education 2008; US$ 21.99Social networks are no fad. They?re a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks?and how you can, too. Powell?s wide-ranging research, including coverage on Barack... more...
The Accidental Billionaires
Knopf Doubleday Publishing Group 2009; US$ 15.95NATIONAL BESTSELLER ? The Social Network , the much anticipated movie?adapted from Ben Mezrich?s book The Accidental Billionaires .? ? The New York Times Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University?s elite, comptetitive, and accomplished student body.... more...
All a Twitter
Pearson Education 2009; US$ 15.99Make Twitter work for you?right now! Twitter! Everyone?s talking about it. Its membership grew over 700% in just one year! Now, learn how to make the most of Twitter?in your personal life, your business, everywhere! All a Twitter delivers quick, smart answers to the questions everyone?s asking about Twitter: What?s it about? What?s it... more...
Alternative Journalism
SAGE Publications 2008; US$ 55.00The first book in the field to introduce students to the history, culture, theory and contemporary practice of alternative journalism. more...
Alternative Media
SAGE Publications 2001; US$ 68.00In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to `radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites. more...
