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A Quick Start Guide to Social Media Marketing
Kogan Page 2010; US$ 0.99For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios. more...
Lean In
Knopf Doubleday Publishing Group 2013; US$ 24.95Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government and industry. This means that women?s voices are still not heard equally in the decisions that most affect our lives. In Lean In, Sheryl Sandberg examines why women?s progress in achieving... more...
Lean In
Random House Group Ltd 2013; US$ 22.67Ask most women whether they have the right to equality at work and the answer will be a resounding yes, but ask the same women whether they'd feel confident asking for a raise, a promotion, or equal pay, and some reticence creeps in. The statistics, although an improvement on previous decades, are certainly not in women's favour - of 197... more...
The Indian Media Business
SAGE India 2010; US$ 39.95The third edition of Khandekars book moves away from the first two in many ways. It has two new chapterson events and out-of-home mediasegments not covered by any business book so far. It has case studies on a host of companies and issuesfrom The Times Group to the future of newspapers to why the Indian animation business cant... more...
Digital Media Ethics
Wiley 2013; US$ 69.95This is the first textbook on the central ethical issues of digital media, ranging from computers and the Internet to mobile phones. It is also the first book of its kind to consider these issues from a global perspective, introducing ethical theories from multiple cultures. It further utilizes examples from around the world, such as the publication... more...
A Student's Writing Guide
Cambridge University Press 2009; US$ 16.00Boost your confidence and grades with this step-by-step guide to tackling university writing assignments. more...
Global Communication
Wiley 2011; US$ 57.95Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy... more...
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
McGraw-Hill Education 2011; US$ 22.00The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend?s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther?and faster?than ever before. LIkeable Social Media helps you harness the power of word-of-mouth... more...
Hell's Angels: A Strange and Terrible Saga
Random House Publishing Group 2012; US$ 15.00Gonzo journalist and literary roustabout Hunter S. Thompson flies with the angels--Hell's Angels, that is. He's lived with them, he knows them and their machines, he speaks their langauge,and he reports it back to the world with all the fearsome force of a souped-up cyclone burning rubber. more...
Heavenly Bodies
Taylor and Francis 2013; US$ 35.95Richard Dyer's classic study of movie stars and stardom has been updated, with a new introduction by the author discussing the rise of celebrity culture and developments in the study of stars since publication of the first edition in 1986. Dyer's illuminating study is based around case studies of three major stars: Marilyn Monroe, Paul Robeson and... more...









