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Ads to Icons
Kogan Page 2007; US$ 47.50Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social... more...
Adland
Kogan Page 2007; US$ 39.95Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry. more...
Confessions of a Norfolk Newshound
Thorogood Publishing 2006; US$ 17.95Journalism in the 60s and 70s was still a world of epic lunch hours, carbon paper, hot metal and eccentric bosses - and one of camaraderie, dedication and endless hours spent in pursuit of good quarry and copy. This book recalls those pre-computer days with sly humour and a sharp ear for rich dialogue. more...
Public Relations Techniques That Work
Thorogood Publishing 1999; US$ 16.95This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the "rules" and steps to be taken in order to develop successful media relations. more...
Vegas Pro 8 Editing Workshop
Taylor & Francis 2008; US$ 49.95Master the Vegas Pro 8 toolset, including its industry-leading HD and audio capabilities. This comprehensive guide delivers the nuts and bolts of the essential tasks, from installing the application to outputting, together with practical editing techniques and real-world examples for working more efficiently. Packed with all the necessary materials,... more...
Always On
McGraw-Hill 2008; US$ 17.95The Future is Now-Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive... more...
Guerrilla P.R. 2.0
HarperCollins 2009; US$ 12.99The world's most widely used and seminal introduction to public relations?now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner,... more...
Brand Hijack
Penguin Group Inc. 2006; US$ 11.99“Mr Wipperfurth makes an intriguing case for abandoning traditional techniques.” —Stefan Stern, Financial Times. Out of nowhere, a brand like Red Bull, The Blair Witch Project, or even the Howard Dean campaign takes off with little or no conventional marketing. How do these “accidents” really happen, and why do they ultimately... more...
Luxury Fashion Branding
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The Complete Idiot's Guide to Classic Movies
Alpha Books 2006; US$ 18.95Sit back, grab some popcorn, and let the credits roll. The Complete Idiot?s Guide® to Classic Movies provides comprehensive information on the best classic films from the silent era up through 1969, cross-referenced several different ways for easy access. Also contains fun, ?insider? trivia and facts about the movies, the stars, and factors... more...
