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Most popular at the top
- Mangalam Publishers 2009; US$ 45.00
Television its viewers and the ways it functions in society, are so multifarious that no tightly focused theoretical perspective can provide us with adequate insight. The theoretical and methodological roots of this hook lie in that loosely delineated area known as "cultural studies" which derives from particular inflections of Marxism, semiotics... more...
- ABD Publishers 2007; US$ 40.00
For decades the advertising business was dominated by large and full-service agencies. The advertising strategy for a national brand involved creating one or two commercials that could be run on network television, a few print ads that would run in general interest magazines, and some sales promotion support such as coupons or premium offers. Time... more...
- Wiley 2010; US$ 65.00
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on... more...
- Crown Publishing Group 2011; US$ 14.00
Yes, it?s true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with?well, awe? Ever read a great quote and think I could never come up with anything that clever ? Daunting as it may seem, there?s nothing mystical about witcraft. Crafting memorable lines doesn?t... more...
- The Floating Press 1917; US$ 4.99
Renowned American journalist Richard Harding Davis helped define the genre of front-line reporting with his first-hand accounts of battlefield action in the Spanish-American war. Later, Davis went on to cover several additional conflicts in his inimitable style. Upon his return to the United States, he worked as a newspaper columnist for several prominent... more...
- I.B.Tauris 2010; US$ 16.00
Based upon the successful Jeff Lindsay novel 'Darkly Dreaming Dexter', Showtime's and FX's 'Dexter' continues to raise the bar on television drama, as it chronicles the grisly exploits of a police blood spatter expert who moonlights as a serial killer (or vice versa). Unlike other serial killers, however, Dexter only kills the bad guys, a distinction... more...
- I.B.Tauris 2007; US$ 26.00
In his seminal book'Television?s Second Golden Age', Robert Thompson described quality TV as ?best defined by what it is not?: ?it is not ?regular? TV?. Audacious maybe, but his statement renewed debate on the meaning of this highly contentious term. Dealing primarily with the post-1996 era shaped by digital technologies and defined by consumer choice... more...
- The Intrepid Traveler 2007; US$ 9.99
Disney Legend Charles Ridgway looks back on over forty years of working with the Mouse, from Disneyland, to Walt Disney World, to Euro-Disney and beyond. Filled with light-hearted and hilarious reminiscences of famous people and outlandish publicity stunts, this memoir will delight Disney fans young and old. more...
- SAGE Publications 2011; US$ 47.00
Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market. more...
- Intellect 2011; US$ 20.00
Participation has become fashionable again, but at the same time it has always played a crucial role in our contemporary societies, and it has been omnipresent in a surprisingly large number of societal fields. In the case of the media sphere, the present-day media conjuncture is now considered to be the most participatory ever, but media participation... more...