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Advertising and Consumer Behaviour
ABD Publishers 2007; US$ 40.00For decades the advertising business was dominated by large and full-service agencies. The advertising strategy for a national brand involved creating one or two commercials that could be run on network television, a few print ads that would run in general interest magazines, and some sales promotion support such as coupons or premium offers. Time... more...
The Handbook of Online and Social Media Research
Wiley 2010; US$ 65.00Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on... more...
Set Lighting Technician's Handbook
Taylor and Francis 2013; US$ 49.95Comprehensive. Detailed. Practical. Set Lighting Technician's Handbook , Fourth Edition, is a friendly, hands-on manual covering the day-to-day practices, equipment, and tricks of the trade essential to anyone doing motion picture lighting, including the lamp operator, rigging crew, gaffer, best boy, or director of photography. This handbook offers... more...
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace
McGraw-Hill Education 2010; US$ 28.00Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business... more...
The NOW Revolution
Wiley 2011; US$ 24.95The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer.... more...
Adventures & Letters of Richard Harding Davis
The Floating Press 1917; US$ 4.99Renowned American journalist Richard Harding Davis helped define the genre of front-line reporting with his first-hand accounts of battlefield action in the Spanish-American war. Later, Davis went on to cover several additional conflicts in his inimitable style. Upon his return to the United States, he worked as a newspaper columnist for several prominent... more...
Booklife - Digital Strategies and Survival Tips for the 21st Century Writer
A&C Black 2010; US$ 19.49Helps writers traverse the often difficult journey from first draft to finished product . Publishers Weekly " One of the things that sets VanderMeer apart is his embrace of technology and media " Wired.com The world has changed, and with it the writing life. In addition to crafting a novel or non-fiction work, writers must now consider a... more...
Quality TV
I.B.Tauris 2010; US$ 89.00In his seminal book "Television's Second Golden Age", Robert Thompson described quality TV as 'best defined by what it is not': 'it is not "regular" TV'. Audacious maybe, but his statement renewed debate on the meaning of this highly contentious term. Dealing primarily with the post-1996 era shaped by digital... more...
Spinning Disney's World
The Intrepid Traveler 2007; US$ 9.99Disney Legend Charles Ridgway looks back on over forty years of working with the Mouse, from Disneyland, to Walt Disney World, to Euro-Disney and beyond. Filled with light-hearted and hilarious reminiscences of famous people and outlandish publicity stunts, this memoir will delight Disney fans young and old. more...
Introducing Public Relations
SAGE Publications 2011; US$ 43.00Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market. more...









